The insights industry is in trouble. It’s not growing, despite an explosion of information, decreasing costs and an increase in the need for informed decision making. And it still does not have real influence in the boardroom. Fueled by interviews with insights professionals, marketers and strategists from around the world.
Register today. Learn how we must:
- Stop taking orders and start setting the agenda
- Stop analyzing in isolation and start thinking outside the survey
- Stop asking complicated questions and start asking questions people can answer
Andrew Grenville, Chief Research Officer, Maru/Matchbox