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Have 15 minutes for the future of insights? Tell us about your experience in the GRIT survey.
Do you have 15 minutes for the future of MR? ~ Please take the GRIT SURVEY now!

Get Your Voice Heard in the GRIT Survey

Give us your thoughts and be heard in the world’s most comprehensive study of the insights industry - take the GRIT survey

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey.

It’s now time for the latest version of GRIT, and we’d like to ask you to take no more than 20 minutes to share your experience and opinions with us. In order to publish the Report, we need your participation in the survey.

This edition will feature:

  • Drivers of brand awareness
  • Organizational success factors
  • Business outlook
  • Business positioning
  • Charting of emerging subsectors
  • Challenges & opportunities
  • Industry Lumascape

And everyone’s favorite—the GRIT Top 50 Most Innovative Companies list.

In our effort to create an optimal survey-taking experience, the survey is now mobile friendly and will take less than 20 minutes. Thank you in advance for sharing your perspective and for passing the survey along to your colleagues!

All who complete the survey will receive:

  • Direct access to the GRIT Report before it’s released publicly
  • Access to all survey data via the KnowledgeHound GRIT data portal
  • Priority free access to the GRIT webinar series

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