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Winning the War: How Self-Service Research Is Driving Innovation at a Major CPG

Join Senior Product Engagement Manager at Aytm, Janel Hagaman, on Thursday, April 18, 2019 1:30 PM – 2:30 PM EDT where she will present a detailed case study on a global CPG that has adopted agile self-service research to drive innovation and competitiveness in a rapidly changing consumer retail environment.

View the recording. You will learn:

  • What prompted the CPG company to move towards agile product innovation.
  • The challenges they faced and overcame when making the transition to self-service research as it relates to culture and skill-set.
  • Why all CPG companies should move towards adopting this approach to ensure they’re bringing products to market faster and aren’t losing market share to new disruptive entrants.


Janel Hagaman, Senior Product Engagement Manager, AYTM


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