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Winning the War: How Self-Service Research Is Driving Innovation at a Major CPG

Join Senior Product Engagement Manager at Aytm, Janel Hagaman, on Thursday, April 18, 2019 1:30 PM – 2:30 PM EDT where she will present a detailed case study on a global CPG that has adopted agile self-service research to drive innovation and competitiveness in a rapidly changing consumer retail environment.

View the recording. You will learn:

  • What prompted the CPG company to move towards agile product innovation.
  • The challenges they faced and overcame when making the transition to self-service research as it relates to culture and skill-set.
  • Why all CPG companies should move towards adopting this approach to ensure they’re bringing products to market faster and aren’t losing market share to new disruptive entrants.

Speaker:

Janel Hagaman, Senior Product Engagement Manager, AYTM

 

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