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TLDR – Improving the Communication of Insights to Stakeholders

Driving insight into the hearts and minds of stakeholders is Coca-Cola Knowledge and Insight’s biggest challenge. This presentation examines which communications create most engagement with internal audiences & provides guidelines to change insight communication for good.

View the recording. In this presentation you will learn:

  • Engaging stakeholders with insights doesn’t have to be difficult; small, simple changes can make a huge difference
  • Which communication methods gain highest traction with internal stakeholder
  • How to optimize subject lines to generate curiosity and increase open rate

Speaker:

Lucy Davison, Managing Director, Keen as Mustard

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