The market research industry is constantly under pressure. Insight professionals need to deliver actionable insights at speed and engage with consumers to drive high quality input. Despite these challenges we can be slow to adopt new technology – is there a fear of the unknown?
Focus Pointe Global share why they have introduced video research now, through a partnership with LivingLens, and how they have been able to easily integrate video research by applying the skills and knowledge of more traditional techniques.
View the recording. You will learn:
- The benefits of seamlessly augmenting traditional research techniques with video.
- Best practice for gaining high quality, richer insight with video responses.
- Driving greater business impact by putting the customer center stage