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Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates”

Will Leach of Triggerpoint shares about the exciting release of his new book, a practical guide for behavioral-designed marketing.

In this interview, Will Leach of Triggerpoint and our very own Lenny Murphy sit down to talk about the exciting release of his new book Marketing to Mindstates. Hear about how this book will give marketers and market researchers a practical guide to creating behaviorally-designed marketing that pierces the non-conscious of customers to drive purchasing behaviors and achieve topline growth.



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