With the rise of voice technology, digital assistants and smart speakers , it’s important to understand consumer attitudes and usage, especially in the path to purchase. We will share current voice trends in the US, UK and Germany and considerations for conducting research in this emerging channel.
View the recording. You will:
- Gain an understanding of voice technology and digital assistant perceptions, attitudes and usage among consumers in US, UK and Europe
- Learn marketing tips across voice technology, and how it relates to shopper marketing and its influence on path to purchase
- Receive best practices when conducting research in this emerging channel
Roberto Velez, Account Lead, ProdegeMR
Cori Deutsch, Manager, SKIM