According to BCG, only 20 percent of insights teams are considered a source of competitive advantage. Capital One’s insights teams identified the potential business impact of maturing their insights function to become a competitive advantage of their organization and set out on a plan to achieve their goals. Learn how Capital One is approaching their transformation, starting with a complete overhaul of their tools and technology used to manage, share, and democratize their research and insights.
You will learn:
- How to create a path towards becoming a more strategic business partner
- How cutting-edge technology can help democratize insights
- Key learning from Capital One’s journey and how they are making insights more strategic
Dr. Philip Rhodes, Director of Research Design, Capital One