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Democratizing Insights: Increasing the Influence of Capital One’s Insights Team

According to BCG, only 20 percent of insights teams are considered a source of competitive advantage. Capital One’s insights teams identified the potential business impact of maturing their insights function to become a competitive advantage of their organization and set out on a plan to achieve their goals. Learn how Capital One is approaching their transformation, starting with a complete overhaul of their tools and technology used to manage, share, and democratize their research and insights.

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You will learn:

  • How to create a path towards becoming a more strategic business partner
  • How cutting-edge technology can help democratize insights
  • Key learning from Capital One’s journey and how they are making insights more strategic


Dr. Philip Rhodes, Director of Research Design, Capital One

Coleen Akers, Research Operations Product Manager, Capital One
Mark Hammer, COO, Bloomfire

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