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Democratizing Insights: Increasing the Influence of Capital One’s Insights Team

According to BCG, only 20 percent of insights teams are considered a source of competitive advantage. Capital One’s insights teams identified the potential business impact of maturing their insights function to become a competitive advantage of their organization and set out on a plan to achieve their goals. Learn how Capital One is approaching their transformation, starting with a complete overhaul of their tools and technology used to manage, share, and democratize their research and insights.

View the recording.

You will learn:

  • How to create a path towards becoming a more strategic business partner
  • How cutting-edge technology can help democratize insights
  • Key learning from Capital One’s journey and how they are making insights more strategic

Speakers:

Dr. Philip Rhodes, Director of Research Design, Capital One

Coleen Akers, Research Operations Product Manager, Capital One
Mark Hammer, COO, Bloomfire

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