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Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

The CEO of Measure Protocol and most recent IIeX Competition Winner chats with Lenny Murphy about the company's mission, technology, and hopeful impact for the insights industry.

The IIeX North America 2018 Insight Innovation Competition was hard fought between nearly 30 companies, including several blockchain-based entrants. In the end, Measure Protocol, a blockchain play that aims to create a consumer data marketplace based on the technology impressed the judges the most and won the prize. In this wide-ranging and in-depth interview, Lenny Murphy and Measure Protocol CEO Own Hanks discuss their place in the market research space, what they are trying to achieve, how they are doing it and what it means for the industry.




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