Successful product launches have one thing in common: consumer understanding. But the majority of product launches fail so where is the disconnect? Learn how Google is breaking down silos to bring together the art and science of understanding consumer behavior to ensure new product innovations reach their full market potential across consumer segments.
View the recording. You will:
- See two classic examples of product launch failures and how to avoid them
- Learn how Google is blending user experience and market research to get a clear, complete, and connected view of their audience
- See how to stay ahead of the product adoption curve by understanding, identifying, activating, and measuring success at each phase
Keith Johnson, Chief Product Officer, GutCheck
Allen Bevans, UX Researcher, Google