Today’s corporate research clients represent a new generation who are operating within a shifting and challenging environment, with countless new and innovative tools and internal clients who want the work done better, faster, and oh, presented with great visuals and storytelling.
This webinar draws upon the recently released “Corporate Research Buyers Speak” study and GreenBook’s client panels, including new insights from the GRIT report. The presenters will share highlights from “Corporate Researchers Speak,” a first-ever study that maps research clients’ path to purchase, providing practical and timely guidance on how to successfully sell into new client companies and how to nurture and grow existing relationships in today’s ultra-competitive environment.
View the recording today to
- Gain a greater understanding of the “client journey” in commissioning insights projects beginning with the first contact to procurement, proposal, engagement and an ongoing partner relationship
- Discover how clients meet new suppliers, and the role of conferences in assessing supplier capabilities
- Empathetically understand research buyers’ unmet needs, challenges, and pain points
Davis F. Harris, President, Insight & Measurement
Dana Stanley, COO, GreenBook