Research Now SSI: Scale Matters, Accuracy Matters, Confidence Matters
Shopper Intelligence

How a Modern Methodology Leads to Better Data Quality

In this webinar, we will discuss the shifts that have compromised data quality in market research and introduce an entirely new sampling methodology that overcomes these issues. We’ll also discuss how MRA’s, panels and brands can leverage this methodology to reach 500M+ mobile consumers.

View the recording.  You will:

  • Discover how changes in consumer behavior and technology have impacted the data quality of online panels, RDD, and other traditional methodologies.
  • Learn why Organic Sampling Methodology is successful in gathering the highest quality data from the most representative populations.
  • Explore how Organic Sampling can be leveraged to provide insights at scale, offering a faster, and more cost-effective way of conducting broad research across many industries.

Speakers:

KYLE GOLLINS, VICE PRESIDENT, SALES, POLLFISH

ANNA PEZZULLI, DIRECTOR OF BUSINESS DEVELOPMENT, POLLFISH

Check out Pollfish’s Organic Sampling Methodology

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