Research Now SSI: Scale Matters, Accuracy Matters, Confidence Matters
Shopper Intelligence

Emerging Methods in Qualitative Research Technology

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers.

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology.

View the recording. This webinar will:

  • Guide you through key areas that are becoming increasingly powerful in accessing high quality insight such as:
    • Neuromarketing
    • Virtual reality
    • 360° streaming
    • Video analytics
    • In-the-moment online tools
  • Learn about some of the top companies taking advantage of key technology in qualitative research

Guest Speakers:

  • Charlie Rader, Digital Insights Designer at Procter & Gamble
  • Lenny Murphy, Executive Editor & Producer at GreenBook

 

 

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