Panels and SurveyWalls offer a very different monetary incentive to reach respondents. Panels typically depend on gifts & cash while SurveyWalls unlock premium content to respondents. Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy.
View the recording, You will:
- Understand the difference between an in-person panel and an online SurveyWalls
- Review the results of a study to see which method yields better accuracy
- Understand how different incentive systems can affect data quality
Thomas Benedict, Head of Business Development, Survata