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Accuracy Case Study: Panels vs. SurveyWalls

Panels and SurveyWalls offer a very different monetary incentive to reach respondents. Panels typically depend on gifts & cash while SurveyWalls unlock premium content to respondents. Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy.

View the recording,  You will:

  • Understand the difference between an in-person panel and an online SurveyWalls
  • Review the results of a study to see which method yields better accuracy
  • Understand how different incentive systems can affect data quality

Speaker:

Thomas Benedict, Head of Business Development, Survata

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