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We Need Your Help to Write the Next GRIT Report

Please participate in the latest GRIT Survey and help us understand what is shaping our industry. Your participation in the GRIT Survey makes the GRIT Report possible.

The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey.

It’s now time for the for the Q1-Q2 2018 wave, and we’d like to ask you to take no more than 15 minutes to share your experience and opinions with us. Want to give back to our industry? Head over to the survey.

This edition of the survey features the popular ‘GRIT Top 50 Most Innovative Companies nomination, as well as topics like:

  • Blockchain
  • GDPR readiness
  • Sample quality & perspective
  • Automation adoption
  • Budgets & spending
  • Building a deep industry Lumascape
  • Firmographics & industry segments

Because many of the GRIT tracking questions included in this edition were developed in the pre-mobile era, it’s challenging to optimize them for a great mobile survey-taking experience while maintaining data consistency. As a result, we recommend completing this survey on a desktop, laptop, or tablet.

All who complete the survey will receive:

  • A PDF copy of the final GRIT Report before it’s released publicly.
  • Access to all survey data via the KnowledgeHound GRIT data portal.
  • Priority free access to the GRIT webinar series.

Thank you in advance for sharing your perspective … and for sharing the survey with your colleagues!

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