The GreenBook Research Industry Trends (GRIT) study is the leading global survey of the market research profession and industry. Twice a year we ask insights professionals to help us all understand the trends impacting our work, our businesses, and our jobs via the GRIT Survey.
It’s now time for the for the Q4 2017 wave, and we’d like to ask you to take no more than 15 minutes to share your experience and opinions with us. Want to give back to our industry by taking the survey? Please head over to the survey.
As always, we’re diving deep into many of the most important areas and issues that impact insights professionals. In this wave we’re exploring topics such as the role of research in the organization, who owns the data, time spent on research functions, challenges & opportunities in the future, adoption of emerging methods & technologies, use of traditional methods & technologies, satisfaction levels with suppliers, the financial outlook for the industry, and your take on the buzz topics of the day.
Because many of the GRIT tracking questions included in this edition were developed in the pre-mobile era, it’s challenging to optimize them for a great mobile survey-taking experience while maintaining data consistency. As a result, we recommend completing this survey on a desktop, laptop, or tablet.
All who complete the survey will receive:
- A PDF copy of the final GRIT Report before it’s released publicly.
- Access to all survey data via a special GRIT data portal.
- Priority free access to the GRIT webinar series.
Thank you in advance for sharing your perspective … and for sharing the survey with your colleagues!