Dynata: One Company. More Data. More insights. More results.
Have 15 minutes for the future of insights? Tell us about your experience in the GRIT survey.
Do you have 15 minutes for the future of MR? ~ Please take the GRIT SURVEY now!

#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise

Of the 3,475 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted.

Of the 3,475 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

  1. Of Tears and Text Analytics – Kelsy Saulsbury shares the pros and cons of using text analytics vs. reading every verbatim response from a survey of lost customers.
  2. How to Use Market Research to Build Relationships with Retailers – From Euromonitor International, this white paper addresses five key ways that market research can help brands: discover consumer preferences, profile distribution patterns, understand emerging channels, review retailer share, and refine the sales pitch to potential partners.
  3. The Intersection of Digital Empowerment and Patient Centricity – Writing for RWConnect, Dr. Pamela Walker of Incite discusses how to map “digital patient journeys”: how patients educate themselves and look for support for dealing with diseases and health conditions.
  4. The Rise of Automation in Market Research – Steve Hemsley of Marketing Week documents five automation case studies, including: Reckitt Benckiser increasing ad testing by 77% using ZappiStore, with a 14% increase in ad effectiveness; Travelex using smart-phone tracking to measure foot traffic; and NASCAR using Remesh for real-time feedback during races.
  5. The Mutation of Research – Anneke Quinn-de Jong of Philips International applies Tom Nichol’s thesis from his book The Death of Expertise to the market-research industry.
  6. Even Big Data Giants Rely on Traditional Marketing Research – Roy Eduardo Kokoyachuk of ThinkNow Research shares case studies of how Facebook and Google use survey questions to improve their services.
  7. ESOMAR at 70 – The Future of Research and Insights Associations – Finn Raben of ESOMAR describes the roles that associations play in supporting the market research industry. “Many associations work extensively with national and regional governments in promoting research to law-makers to ensure that research and data collection can continue to be a self-regulated industry. The core of this work is achieved through updated and relevant codes of ethical practice.”
  8. AI is Analyzing You on Social Media for Marketing Research – “Marketing is largely a game of throwing darts at demographics — and hoping to hit the biggest ones.” TheNextWeb’s Tristan Greene peeks inside the digital mind that has better aim than us humans.
  9. Smart Data Integration – The ESOMAR Big Data World event is coming to New York City in November.
  10. Presenting The Top 150 Global Companies In Market Research! Kinda… – Leonard Murphy compiles the perfectly wrong list of the top 150 global companies in market research, and explains this contradiction.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. The following links are excluded: links promoting RTs for prizes, links promoting events in the next week, pages not in English, and links outside of the research industry (sorry, Bollywood).

Please share...

Join the conversation