By Jeffrey Henning
Of the 5,822 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
- GfK Strengthens Its Membership with ESOMAR – GfK has licensed ESOMAR content and services for all its
- ESOMAR Webinars – ESOMAR has updated their free webinars with events in March for the Young ESOMAR Society, market research in Russia, and identifying fraudulent participants in online
- Concern about the NHS Jumps to the Highest Level since 2003 – 27% of Britons surveyed by Ipsos MORI report that Brexit is the most important issue facing the United Kingdom, with 17% saying the NHS is the most important
- Artificial Intelligence in Market Research – InSites Consulting presents the results of a study using predictive analytics to predict disengagement from or negative behavior in an online community.
- The Rise of AI Makes Emotional Intelligence More Important – Writing for Harvard Business Review, Megan Beck and Barry Libert argue that AI will displace workers whose jobs currently involve gathering, analyzing and interpreting data, and recommending a course of action – whether those jobs are doctors or financial advisors or something To thrive, professionals in affected industries must cultivate our emotional intelligence and how we work with others.
- How Interest-Based Segmentation Gets to the Heart of Consumers – Hannah Chapple, writing for RW Connect, argues that a better way to understand social-media users is to study who they follow, not what they say. Who they follow shows their interests, but what they say often must make it passed self-imposed
- Behavioral Economics: Three Tips To Better Questionnaires – Chuck Chakrapani of Leger Marketing, writing for the Market Research Institute International’s blog, offers three quick tips for applying lessons from behavioral economics to questionnaires: beware the subliminal influence of numbers on subsequent questions, consider the issue of framing when wording questions, and ask for preferences before
- One Dataset, Visualized 25 Ways – Nathan Yu visualized life expectancy data by country in 25 different ways, to demonstrate there’s no one way to visualize a
- How a Data Breach Battered Yahoo!’s Reputation – Emma Woollacott, writing for Raconteur, discusses how Yahoo! failed to take even minimal steps to notify and support its users after it became aware of its data
- Big or Small: No Data Set is Perfect – Kathryn Korostoff of Research Rockstar argues that big data, survey research, ethnographic studies, focus groups, and customer analytics require business users to better understand the strengths and weaknesses of the resultant data sets.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.