Editor’s Note: Occasionally we post press releases or PSA’s we think are of particular interest or importance to the research industry. This one checks both boxes. We urge all of our readers to consider donating to the scholarship fund.
Leaders in the market research industry have partnered to create a new scholarship fund for an African female student to pursue an education in market research.
Women in Research (WIRe), a nonprofit organization focused on the advancement of the contribution of women in the market research industry, has partnered with the ESOMAR Foundation, and the MSRA, Kenya’s Marketing and Social Research Association, to create the scholarship. For every one dollar that individuals and companies donate to the scholarship fund, Unilever will match up to $5,000, bringing the total scholarship amount to $10,000.
“The ESOMAR Foundation is very excited to work alongside WIRe and the MSRA in Kenya to provide a scholarship to a young Kenyan woman. This will be a life-changing event for the recipient and will show, once again, how the research profession can change lives collectively,” said Gunilla Broadbent, ESOMAR Foundation President.
The application period for the scholarship will be open from January through March 2017 and the recipient will be selected by committee in July. The recipient of the scholarship will be selected through a series of criteria, such as need, academic performance, pursuit of a discipline related to market research and a commitment to post-graduate employment at a market research firm.
Kenya was selected as the location for the scholarship due to the strong presence of both local and international research, an economy that supports a growing market research industry and the presence of the MSRA to provide infrastructure and support.
Kristin Luck, founder of WIRe, said, “This fund aligns with our global expansion goals to promote more programs for women in our industry – particularly in economically challenged or conflict markets. Not only will the scholarship fund the education of an exceptional African female student to give her the chance at a rewarding career in market research, but it will also help to advance the voice of women in research as well as the voice of African women in the practice. This program would not have been possible without the collaboration of ESOMAR Foundation, the MSRA, and the generous matching commitment from Unilever.”
To make a donation to the scholarship fund, click here: http://www.womeninresearch.org/wire-kenyan-scholarship/
About Women in Research
Women in Research (WIRe) was founded in 2007 as an informal networking group for women in the Los Angeles market research community. WIRe has since evolved into a global networking group for women in all parts of the industry, supporting events and programming across four continents. Beyond networking, WIRe events also facilitate leadership, entrepreneurship, mentoring and other career development goals. By empowering and nurturing relationships, WIRe’s goal is to develop and accelerate women in their market research careers. www.womeninresearch.com
About ESOMAR Foundation
ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’krs to achieve their aims.
About The Marketing and Social Research Association (MSRA)
MSRA was established in 1998 and is Kenya’s professional association for individuals engaged in marketing and social research. The association provides a forum through which members can exchange views on research and encourages collective activities between members designed to improve the standards of research activities in the region. MSRA’s vision is to provide a platform to bring together professionals interested in building a world-class research industry in Africa.