It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!
The survey has been redesigned from the ground up to be more user-friendly, shorter, and device agnostic. Among the topics we’re exploring in this round of the study, we’ve added a section aimed at understanding adoption of automation technology, training topics, the role of sample providers in modern research and of course our tracking of adoption of emerging methods/technologies.
Plus, this edition of the GRIT Report features the always-popular GRIT Top 50 – a tracker of the 50 suppliers and clients perceived to be the industry’s most innovative.
The GRIT Report is used as a irreplaceable strategic planning tool by corporate researchers and agencies alike, but we need your input to make it happen. Please take 15 minutes of your time to take the survey and help make the report possible.
Prefer to take the survey in Chinese, German, Japanese, or Spanish? You’ll be able to select one of those languages at the start of the questionnaire.
Twice every year, we work with our partners to create the most comprehensive survey of the market research industry, and report back our findings to you. If you haven’t seen a GRIT Report before, take a look at the Q3-Q4 2015 edition to get a feel for it. Our goal is to help all insights professionals better understand where the industry is heading, so you can make the right decisions for your organization.
In return for your participation, as soon as it hits the (virtual) shelves, we’ll send you a PDF copy of the full report, so you’ll be among the first to see it.
Thanks in advance for giving back in support of our profession, and thanks to Our GRIT Partners:
ACEI, AIM, AIP, ARIA, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI, BAQMAR, BVA, CASRO, CEIM, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MROC Japan Inc., MRS, MSU MMR, NGMR, NYAMA, OdinText, PROVOKERS, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical, Wisconsin School of Business