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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 16, 2016

Of the 14,085 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted...

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By Jeffrey Henning

Of the 14,085 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted…

  1. MarketResearch.com Acquires The Freedonia Group – MarketResearch.com, the noted reseller of research reports, has vertically integrated, acquiring The Freedonia Group, which publishes over 100 industry reports each year.
  2. 13 Potential Game-changing Companies from The Insight Innovation Competition EU 2016 – Lenny Murphy writes, “Congrats to the 6 finalists of the IIEX Competition, going on for a shot at $25,000 & #MRX fame!”
  3. How to Succeed in Survey Invitations (According to Respondents)– Accelerant Research polled its online panel, recruited from dozens of different methods, about the acceptability of different modes of survey invitations. Writing for the Marketing Research Association blog, Bill McDowell of Accelerant Research described the results: most acceptable were emails, receipts, and postal mail; least acceptable were robocalls and door-to-door invites.
  4. Social Media Listening Is Here To Stay!– Writing for RW Connect, Michalis A. Michael of Digital MR argues that “Next generation market research comprises 3 pillars of data collection: Asking, ‘Listening’ (metaphorically speaking), and Tracking Behavior.”
  5. A Refresher on Regression Analysis– Amy Gallo of the Harvard Business Review interviewed Tom Redman, author of Data Driven: Profiting from Your Most Important Business Asset, regarding how business managers should think about regression analysis.
  6. Who Are The Top 20 Influencers in Big Data?– Writing for Forbes, Haydn Shaughnessy used Traackr to identify the Top 20 influencers in Big Data.
  7. Going Beyond the Gilded Cage – Elina Halonen of The Irrational Agency discussed a study by Women In Research (WIRe) looking at the impact that gender stereotypes have on researchers’ careers. (Subscription required.)
  8. Ipsos MORI’s Ben Page on Media Convergence and the Resilience of Postal Surveys– Bronwen Morgan of Research Live interviews Ben Page of Ipsos MORI. (Video.)
  9. Infographic: Marketers are Spending 500% More on Millennials Than All Others Combined – According to research by ad-tech firm Turn, recapped by Marty Swant in Ad Age, advertising expenditures targeting Millennials are 5 times those targeting the older generations combined.
  10. How To Do Market Research – 8 Startup Advisors Weigh In – Jeff Totey curates content from eight experts on using market research for new product development.

 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.

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4 responses to “What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 16, 2016

  1. #3.How to Succeed in Survey Invitations (According to Respondents) initially seemed like a great post. Then I paused for a closer look, and discovered it says: Accelerant Research polled its online panel, and found most acceptable were emails. I would have put high odds that the online panel would vote emails the most acceptable form of invitations! This is the same logic that sportscaster Warner Wolf once applied when he “discovered” that 100% of the time when baseball’s World Series goes to 7 games, the team that is behind 3-2 wins game 6.

  2. Yes, Jeff, I saw that — the panel itself was recruited from each of those methods, but clearly the practice effect has trained them to expect, and welcome, emails.

    As a topic, it’s a wonderful example of the bias of mode effect. To come up with better research would be an order of magnitude more expensive. I’d recommend fielding a survey across all the methods and then reporting rejection rate — behavior rather than attitude.

    But I think Accelerant’s research still has value — just not for attitudes about email invites.

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