You can download the report here: http://www.greenbook.org/grit
You might notice some differences with this edition of the report. Think of it as our “practice what we preach” pivot. Not only have we redesigned the look and feel with the support of Keen as Mustard to a design that we think supports the goal of visual storytelling better, but we also made the decision to shift the structure of the survey. Starting with this iteration, our Q1-Q2 Report tracks technology adoption, financial outlook, and the most innovative companies. The bulk of the study is dedicated to new topics such as understanding the evolving “Day in the Life” of research professionals, from the work they do to the tools they use to do it, as well as views on the future of the industry.
The Q3-Q4 edition will remain the primary tracking instrument on topics such as techniques used, perceptions on change, emerging methods, and other trends.
We have also continued our quest to shorten the survey itself, increase engagement via design, and incorporate a higher proportion of verbatim responses to allow for more richness and depth within the responses. To accomplish this, we’ve utilized new tools such as automated probing of open-ends via Quester, and advanced text analytics and contextual analysis through Decooda to deliver more value through verbatims. You will see less charts and more quotes, which lends to deeper insights into our changing industry and GRIT respondents.
One of our most popular topics is covered extensively herein; we showcase the GRIT Top 50 supplier companies perceived to be most innovative and dive deeper into what makes a company truly innovative. For the first time, we also explore the most innovative client-side organizations. These sections are far more than brand trackers— they offer a window into what constitutes innovation in this industry with some surprising results.
We continue our series of thought-provoking commentaries by various players in the industry. These expanded views on the implications of various findings provide a deeper context for the report’s results.
GreenBook partners with a variety of international entities to make the GRIT Report ever more representative of the industry on a worldwide level. While this still proves to be a challenge in some regions, we are committed and constantly inching closer to our goal.
Our sample partners include ACEI, AIM, AIP, AMAI, AMSRS, APRC, ARIA, AVIA, BAQMAR, BVA, CASRO, CEIM, ESTIME, FeedBACK, GIM, Insight Innovation, LYNX Research, Michigan State University, MRIA, MROC Japan, MRS, NewMR, NGMR, NMSBA, NYAMA, OdinText, Provokers, QRCA, SAIMO, Sands Research, The Research Club, Toluna, University of Georgia, The Nielsen School at Wisconsin School of Business, and The University of Texas Arlington.
Our research partners include Dapresy, Decooda, Gen2 Advisors, Lightspeed GMI, Quester, Q Research Software, Researchscape and Vision Critical University.
All partners have contributed significant time, energy, and resources to the GRIT effort and deserve a big THANK YOU for their support.
As always, I think you will find the report informative, provocative, and useful. Enjoy!