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The Respondent Experience
April 14, 2015
The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.
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In our interconnected world, achieving that goal is in some ways easier, and in many more ways more difficult. Until now, little data have existed to help researchers understand this basic question: how do we get consumers to engage with us and what do those folks look like?
Now in its second year, the GRIT Consumer Participation in Research (CPR) report is our effort to answer the who, what, when, where, and why of global consumer participation.
We hope this report will become the go-to resource that researchers globally can use to validate and benchmark their own research. Enjoy!
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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