Here are 10 of the most retweeted stories shared on #MRX in the past two weeks:
- The Enormous Implications of Facebook Indexing 1 Trillion of Our Posts – Writing for TechCrunch, Josh Constine looks at the future possibilities enabled by Facebook’s new status-update search engine.
- Embracing Change in MR – A Year-End Perspective – Edward Appleton shares three key lessons from his own year of change.
- Revealing the True Unfiltered Voice of the Customer with One Question – Amber Strain of Decooda shares five principles that have informed their research philosophy, sharing some lessons from a study of the Top 20 Inspiring Companies.
- The ARF David Ogilvy Award Submissions – Share a case study of using research insights to inform creative advertising.
- The Genius of Pooh: A Beginner’s Mind – Frank Zinni of Lieberman Research Worldwide traces the common thread between Winnie the Pooh, Sherlock Holmes and Zen Buddhism to the danger of knowing too much about what you’re researching.
- The Role of Empathy in Research – Sandra Mathison takes shelter from some F-bombs to uncover what empathy really means.
- This Is What Consumers Want from New Tech: And 4 Startups Trying to Take Those Desires to the Bank – Ad Week showcases an infographic mapping four trends identified by Future Foundation to startups trying to leverage those trends.
- Implicit vs. Explicit Techniques in Market Research – The number-one article for the year over at Research Access was this post by Aaron Reid of Sentient Decision Science assessing whether 8 different research techniques provide implicit measurement.
- To Nail Your New Year’s Resolutions, Quantify Your Self – Writing for Fast Company, Luke Dormehl argues the best way to honor your personal resolutions is to start by knowing yourself a little better… then acting on it.
- 7 Ways to Lie with Focus Groups – Mike Brown of Brainzooming puts tongue firmly in cheek in telling us how to lie with focus groups.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. Only links with a research angle are considered.