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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 28, 2014

Of the 3,766 unique links shared on #MRX last week, here are 10 of the most retweeted...



By Jeffrey Henning

Of the 3,766 unique links shared on #MRX last week, here are 10 of the most retweeted…

  1. Support for EU membership highest for 23 years, even as UKIP rises in the polls – An Ipsos MORI telephone poll of 1,002 UK adults found 56% wanted the UK to stay part of the EU, while 36% wanted it to withdraw.
  2. When it comes to mobile respondent experience and data quality, survey design matters – Writing in Quirks, Nicole Mitchell of SSI reported research on research showing the increase in dropout rates for “mobile unfriendly” surveys taken on smartphones and tablets. Laptop users completed the survey more quickly than mobile-device respondents, even when the survey design was optimized for the mobile experience.
  3. SurveyMonkey and NBC News in Polling Partnership – MRweb reports that SurveyMonkey will provide NBC News online public-opinion polls and the two will work together to develop best practices in online surveys.
  4. Research agencies should ‘be more advertising agency’ – Writing in Research, Jon Puleston argues that research firms should think bigger and should learn from ad agencies: “Stop selling only what we can do ourselves, instead act as a buying and decision-making center, an analytics and advisory unit. Specialize in spending research budgets and employ research planners and buyers. Invest in survey copywriters and research art directors to produce cutting-edge survey solutions. Build close long-term relationships with the marketing director and CEO.”
  5. How equality is changing the face of business – Kristof De Wulf, co-founder of InSites Consulting, asks how equality creates new opportunities for your business. “Equality is becoming ever more central in modern businesses with open information, zero marginal costs, mass collaboration and sharing creating more freedom in the business world for everyone.”
  6. Join Euromonitor for a mobile payments Twitter chat – Check out the Euromonitor Twitter discussion of the impact of mobile payments on industry.
  7. What do wearable devices bring to market research? – Alex Johnson tested wearables including wrist gear, eyewear and life-blogging cameras.
  8. Tribes Research buys EasyInsites – Jo Winning, co-founder of Tribes Research, purchased the previous company he co-founded, EasyInsites, consolidating its custom panel capabilities with Tribes’ digital MR capabilities.
  9. Nine real technologies that will soon be inside you – Forget wearables, Mike Edelhart summarizes 9 techs that can be inserted into the human body, from implantable smartphones to cyberpills.
  10. The data skills crisis – The Market Research Society shares a video interview with Tesco Clubcard pioneer Edwina Dunn.


Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX. Only market research links are considered.

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