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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2014

Of the 2,347 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted.


 By Jeffrey Henning

Of the 2,347 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted.

  1. The Patterns of World Trade – Euromonitor shares a stunning data visualization of leading exporters:
  2. Secrets to Surviving the Customer Revolution – Megan Clothier of Vision Critical recaps a recent webinar involving author John C. Havens. This image, illustrating how the word “consumer” makes people feel, went viral on #MRX:
  3. Public Views on Ethical Retail – According to a survey that Ipsos MORI conducted for the Department for Business, Innovation and Skills, 49% of UK adults 16 and up believe that UK retailers aren’t very ethical.
  4. Quality of Own-Label Brands on a Par with Branded Goods – Jane Bainbridge of Research describes a survey of 1,000 UK “consumers” questioned by Perception Research Services: 63% consider store brands to be the same quality as national brands, with 14% believing they are better quality; only 3% are embarrassed to by store brands.
  5. IIeX Atlanta 2014 – Zoë Dowling of Added Value recaps the Insights Innovation Exchange conference for North America: “The industry is on the cusp of a new era; one that is causing a lot of soul searching but also a lot of excitement.”
  6. Picture This: A Smartphone That Satisfies All Your Photo Needs – Adelynne Chao of GfK shares the results of a survey of German and UK consumers about when they prefer to use digital cameras versus the built-in camera of smartphones.
  7. What Does Gamification Offer Healthcare Research? – Joanna Thompson of Adelphi Research, Paola Franco of Janssen, and Jon Puleston of GMI summarize the paper they presented at the British Healthcare Business Intelligence Association annual conference. In a test of a gamified survey of doctors against a conventional survey format, respondents to the gamified survey had a better experience, provided more information, and yet completed the surveys more quickly.
  8. Driving Change: Public Concerned About Safety of Young Drivers and Back Licence Restrictions: 68% of UK adults support a “graduated driver licencing scheme” for new drivers, although young people are less persuaded, according to an Ipsos MORI survey.
  9. Embracing change, cultivating opportunities – Magali Geens and Saartje Van den Branden write, “Researchers are still largely preoccupied stuffing over-abundant PowerPoint decks with sensible graphs drawn from respectable representative samples of meticulously screened participants; thus maximizing the chances of bringing nothing new to the professional who is in dire need of true insights to challenge the status-quo.” Ouch!
  10. Turning Social Media Monitoring into Research: Don’t Be Afraid to Engage – Margaret Roller argues that confining ourselves to monitoring social media handicaps our ability to gain the fuller understanding that comes from asking questions of social-media users. 

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX. Only market research links are considered, although the #MRX hashtag is occasionally used for other types of tweets, including – recently – tweets about Mr. X, an upcoming Indian 3D thriller film.

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