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February 19, 2014
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
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Of the 1,966 unique links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted…
1. The shape of mobile market research over the next three years – Ray Poynter of Vision Critical predicts that mobile research will focus on smart phones and apps, that online and CATI surveys will become mainly mobile, and that “in the moment” research will have little effect on concept testing, ad testing, brand awareness, and opinion polling.
2. Text analytics interview with Jiffy Lube & Odin Text – Marc Dresner of TMRE interviewed Amy Raihill of Jiffy Lube and Tom Anderson of Odin Text. They discussed how much they were able to learn by integrating NPS data, text analytics, and CRM data, including calculating that for each 1% of customers who mentioned “ease” there was $14,000 added to the bottom line. Tom noted the irony of using text analytics for social media analytics, which in the case of Twitter reflects a subset of the population limited to short tweets, while ignoring the value of text analytics for processing rich, open-ended data from representative customers.
3. The good, bad and ugly of marketing research – Gen 2 Advisors, GreenBook and InSites Consulting invite market research users to take a survey about how research can have greater impact.
4. Market research can no longer predict what consumers will like – Writing for Quartz, Itamar Simonson of Stanford and the author Emanuel Rosen use anecdotal evidence about concept testing to show that market research can’t predict everything. Fortunately, their article is not backed up by market research, so it must be right.
5. The 50 most innovative companies in market research – The latest GRIT report reveals which agencies other researchers consider to be the most innovative: leading the way are BrainJuicer, Vision Critical, Ipsos, GFK, and Google.
6. The world in 2030: 10 key statistics – Sarah Boumphry of Euromonitor shares this infographic:
7. It’s a Canadian thang – Annie Pettit of Research Now provides guidance to the international researcher looking to conduct research in Canada. “Though regulations do not require market research…to be conducted in both French and English, …the concept of bilingualism is so engrained in our government, our schools, our products, that many consider it offensive not to have a French research option available.”
8. Consumer consulting boards by Tom De Ruyck – Speaking of Canada, Annie liveblogged the recent MRIA conference in Toronto, NetGain 8, including this presentation by Tom De Ruyck of InSites Consulting on using community participants to assist with moderation and analysis.
9. Five payment predictions for 2014 – Michelle Evans of Euromonitor predicts that loyalty programs will merge with mobile payments, that banks will add payment abilities to apps, that point-of-sale terminals will evolve to mobile cloud-based systems, and that credit cards will recapture some share of the transactions they lost to debit cards.
10. Newell Rubbermaid shakes up CMO model by putting research in charge – Researchers, you’ve fantasized about having Marketing report to you. Richard Davies, who had most recently headed Unilever’s Global Insights function of more than 700 people, is living the dream at Newell as their CMO. I predict he’ll be the most popular keynote invite for research conferences this year.
Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
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