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What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 16, 2013

Of the 2,117 unique links shared on #MRX last week, here are 10 of the most retweeted...


By Jeffrey Henning

Of the 2,117 unique links shared on #MRX last week, here are 10 of the most retweeted…

  1. Protecting the science – Ray Poynter of Vision Critical outlines 10 key principles to guard quantitative research against pseudoscience and unsubstantiated claims. His main points: “estimates and predictions need probability ranges, a large sample is still only a sample, and people are usually unaware of their own decision hierarchy.”
  2. Why every company needs a Chief Consumer Officer – Natalie Mas of InSites Consulting shares a presentation by Tom De Ruyck on the role of the Chief Consumer Officer.
  3. “No such thing as society”? – Ipsos Mori tested two version of Margaret Thatcher’s quote, “No such thing as society”, including one with the full context, and found dramatic differences between attitudes towards the short version and the longer version.
  4. Infographic: Millennials & social media – A summary of an online survey of 3,612 members of Generation Y and 3,105 of those 35 years old and older in 19 countries.
  5. Why you should take part in the GRIT survey – Ray Poynter makes the case for researchers to provide their feedback in the latest GreenBook Research Industry Trends report so that we can all learn the state of industry practices today and expectations for the future.
  6. New marketing questions drive new research approaches – Joel Rubinson says the rules of marketing have shifted from football to soccer — it was “run a play, call time out to huddle up, then decide what play to run next. Now, best marketing practice is more like soccer; constant action in the form of responding.”
  7. That old seat at the table – Reg Baker reflects on the ingrained inferiority complex of the research industry, on display most recently at the ESOMAR Annual Congress.
  8. Quantitative literacy is a life skill – Kandy Woodfield of NatCen Social Research discusses the importance of a £19.5 million fund from the Nuffield Foundation, HEFC and ESRC to help 15 universities better serve social scientist students.
  9. The strange story of story – While the idea of story has become popular in advertising, too often the story focuses on the hero rather than the struggle: “the commercial imperative to gloss over negatives and promote carefully defined ‘values’ inevitably trumps the narrative imperative to tell a good story.”
  10. How to create perfect social media posts – This infographic provides tips for posting to Facebook, Twitter, Google+, and Pinterest (where the infographic itself is posted). No advice on how to write Top 10 blog posts better, alas.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.

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