Unearth the power of declared data
Insights That Work
Brand & Retailer tickets for all IIeX events now start at just $99! Get or give one today!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, North America, and Asia Pac in 2012!

Starting with the European Conference in April, Merlien, GreenBook, & our sponsors will be conducting a series of MRMW conferences in each of these global regions, with each designed to address the specific needs of each market. All of the events will be tied together by the common theme of MRMW and great team we have in place, but each will be unique in content and context. It’s all very exciting!

It gives me great pleasure to deliver this news! As the Chairman and Co-Producer of the Market Research in the Mobile World conferences, it’s incredibly exciting to see this “little conference that could” grow. I and many others will work very hard to make this series of events  into one of the leading conferences within the global market research space for years to come. We have a whole host of interesting things planned for these conferences and I don’t think you’ll be disappointed by what is sure to be three of the “Can’t miss!” events of  2012!

Here is the official press release:

Globalpark, a QuestBack Company, to Partner with Merlien Institute and GreenBook for future Mobile Research Conference events

The annual Mobile Research Conference, hosted by Globalpark, a QuestBack company, since 2009, is partnering with the Merlien Institute and GreenBook for future events. The annual London Mobile Research Conference will now be called Market Research in a Mobile World® Europe, and the next will be held 18-19 April 2012 in Amsterdam. (Please visit for details)

The interest in using mobile devices to engage, interact and activate customers for both marketing and research purposes has skyrocketed. As such, multiple events on the topic have emerged over the years and across regions. In order to best serve the market and cooperate for the greater good, Globalpark, a QuestBack company, is handing over production of its Mobile Research Conference to event professionals at Merlien Institute, the organiser of the International Market Research in a Mobile World®events.

Globalpark, which was acquired by QuestBack in August 2011, will continue to focus on offering solutions to help organizations engage and capture feedback from customers, employees and stakeholders through all channels. “Our commitment to improving dialogue and understanding through mobile devices, social media, and private online communities remains strong. We feel that transferring production of the event to professionals is the best way forward to share knowledge worldwide, and together shape the future of market research,” says Chief Visionary Officer of QuestBack (and former CEO of Globalpark), Lorenz Graef. “We will continue to participate on the conference advisory board, and engage other industry experts to shape the events.”

“This merger is a good fit for Merlien Institute and the strength and depth of the Mobile Research Conference brand will provide the perfect platform from which to expand our mobile research events portfolio both in the UK and overseas”, says Jasper Lim, Managing Director of Merlien Institute. “Together with our content partner GreenBook, we are confident that we can take the event to the next level.”

If you missed the previous conferences, you can watch videos from them, read the great buzz they generated, and learn more about the previous events here.

The call for synopsis for MRMW Europe is now open; click here to get yours in!  The conference format will consist of submitted presentations, invited speakers as well as interactive action planning sessions.

Super Early Bird Registration is also now available; reserve your seat now, space is limited.

Interested in sponsoring, exhibiting, or coordinating your own events as part of MRMW? Contact Diane Liebenson at dliebenson(at)  (+1 310-545-0918).

Stay tuned; we’ll be featuring a lot of great content and news related to the conferences over the next 12 months!


Please share...

Join the conversation