The response to last week’s Guest Post by Betty Adamou and Research World Connect on the Future of Research Through Gaming was so great that I couldn’t resist posting this excellent presentation from Elias Veris of InSites Consulting as an unofficial follow-up. Check it out:
The topic of “gamification” seems to have reached critical mass (or at least major buzz levels) lately. Sean Copeland of the New Market Research blog also just posted a great article on the subject:
With all this activity I am sure someone will take the leap soon and actually release a “research game”; I wonder who will be first? My bet is that it will come from outside of the traditional market research industry, but I hope I’m wrong; It would be great to see a MR company lead the industry in this way!
Remember back in March when we posted about the great “Truth & Transformation: Activating Research to Lead Growth” Executive Leadership Forum put on by the AMA? It was a great event chock-full of fantastic action-oriented presentations by a bevy of senior client-side research leaders. Well, the AMA just released a report on the event and a webinar that includes some significant insights and recommendations for the industry. You can download a copy of the report here:
And you can register to watch the webinar here:
I hope you enjoy these updates as much as I did; they certainly provide great food for thought for the weekend!