After 7 years GRIT remains the leading and most comprehensive survey of our industry, and we believe that taking our own pulse has never been more important.
For this iteration we’re continuing to track all the trends in the industry that we have traditionally focused on, but are now turning our sights to the future and will be working to gain insights into innovation in MR, new technology adoption, what companies are leading the industry forward, and what the industry may be like in the future.
We are offering all who complete the survey a free copy of the GreenBook Marketing Research Directory (a $350 value), as well as a copy of the report when it is published in January. We promise you colorful and comprehensive insights into how research buyers and providers are adapting to the current economy, to emerging technologies, and to the winds of change many feel are buffeting our profession and industry.
We know that this survey is on the long side and will require some patience to complete. Thank you in advance for your cooperation in helping us all understand where we are and where we are going!
Make your comments count by clicking on the link below!
In recent years more than 8,000 industry professionals downloaded this report, and the results have been cited at many events, in numerous industry journals and academic publications. We’re excited to announce that for this phase of the study that the results will be part of the keynote address at the IIR Technology Driven Market Research event in May!
Regardless of your role in the industry – client-side, supplier-side, academic – we hope that you will take a moment and participate in this year’s edition of this groundbreaking study!
We want to ensure that we are meeting the needs of the industry in collecting this important data, so your responses are vital! Your participation is appreciated and the survey will take less than 20 minutes of your time. At the end of the survey we will ask for registration information so you can receive a complimentary copy of the GreenBook Directory as well as the report itself when it is published. Your information will not be shared or used for any other purpose.
We also want to extend a special thanks to all of our sponsors: The GreenBook Marketing Research Directory, Market Research Global Alliance, Next Gen Market Research, Infosurv, iCharts, Interviewing Service of America, StrategyOne, OnePoint Mobile Surveys, Anderson Analytics, the FTO, Brand3Sixty, and LMC Group.
If you have any questions or additional feedback, please don’t hesitate to contact us. Thank you in advance for your participation!