Categories
September 28, 2010
Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta.
0
First, did you hear the big news yesterday that e-Rewards (Now Research Now) acquired Peanut Labs? As Kristin Luck said on Twitter, “Now THAT is an acquisition my friends!” ; it will be interesting to hear the buzz on this today from the AMA MRC attendees.
I’ll write more later, but a few things standout:
The presentation by Gayle Lloyd, Head of Product Research and Customer Intelligence, Batesville Casket Company on “The The Bold Researcher” was simply fantastic. She should rise to the top on the speaker circuit, and I wish I had her as a client! Here is an excerpt:
Researchers of the future will need to be savvy business people first and researchers second. The mantra “think like a business person act like a purveyor of information” will be the key to getting a seat at the table and keeping that seat. The skills to be a good researcher go way beyond data analysis. The researcher of the future will need to be a strategic and creative thinker, knowledge management guru, confident and most of all fearless and willing to go where no researcher has gone before and that’s just for starter.
That’s all for now, gotta fight Atlanta traffic to get to the conference. More to come later.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
More from Leonard Murphy
Explore the power of AI in marketing with behaviorally's CEO, Alex Hunt. Learn how to leverage predi...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
ChatGPT (GPT meaning “Generative Pre-trained Transformer”) is a chatbot launched by OpenAI in November 2022. It has quickly exploded in public awarene...
Top in Quantitative Research
Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...
Sign Up for
Updates
Get what matters, straight to your inbox.
Curated by top Insight Market experts.
67k+ subscribers