How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Demystifying AI and how can it be applied to marketing and research to generate insights and understand consumer behavior.
[Big Ideas Series] Explore the ethical adoption of artificial intelligence in market research.
What is the New Information Economy and how is it changing the future of market research? Find out how data can be used to embrace change and better connect with customers.
Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.
How is behavioral science changing the insights industry? Find out below, and join us for IIeX Behavior on November 7-8 in Chicago.
Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.
What role does AI and automation have in solving the big "Why" questions for market researchers? Find out how these tools can challenge the status quo with ‚"Idea Meritocracy" and algorithmic decision making.
Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
Marketing researchers, like just about everyone else, are concerned about losing their jobs through automation. Thinking ahead to this possibility, I decided to try to automate myself out of a job.
Facial coding is a wildly used tool to measure emotions. This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.