How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.
Gradient boosting is a technique attracting attention for its prediction speed and accuracy, especially with large and complex data.
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
There are a multitude of options for data collection platforms. When is it time to change, and how do you transition successfully?
Stephen Phillips of ZappiStore makes the case for intelligence augementation (IA) in market research.
Increased technology has made location-based consumer research less complicated and expensive to obtain.
You can take your correspondence analysis plots to the next level by including images.
A Ranking Plot, also known as a Rank Flow Plot, is particularly useful for comparing data that differs in magnitude.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.