How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Utilizing VR to fully engage research participants’ senses in the testing experience to garner higher-quality insights.
[Big Ideas Series] For data collection to positively and effectively advance an AI-enabled world, data suppliers must be transparent about their work, and the public must be informed about the data-handling process.
Video feedback can quickly and easily engage with customers through their preferred media platform, leading to stronger consumer opinion research.
In this five-part series from Dstillery, their AI, Machine Learning and Data Science experts will help marketers and market researchers demystify these emerging trends and offer ideas for taking action.
Learn the basics of blockchain and how it is changing the way consumer data is stored and shared
Find out how advertisers can use to Data Management Platforms to connect data at scale for insights.
In the age of reduced data privacy this article explores the use of required permissions for applications run, focusing on a Gmail case study.
Twitter and EyeSee analyzed different advertising setups using AI technologies to track millennial's emotions and gaze via webcam.
In a world of growing data, it's time to embrace AI as a tool to free up market researchers to do what they do best - using intuition and expertise to extract deep human insights and provide real value.
Missed The Marketing Research and Intelligence Association’s (MRIA) event Roads on Autopilot this fall? Get caught up on the state of Canadian public opinion and legislation on self-driving vehicles in North America.