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Topic: Methodology

Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?

Better Together

[Big Ideas Series] By applying a few fundamental shifts in mindset and the way we approach our research design and execution, we can achieve a greater respondent engagement.

Rhiannon Price

Are You Still Testing Ads When It’s Too Late?

[Big Ideas Series] Market Research focuses today on testing ads and providing cues on what to do better next time. Often this is too late. Wouldn’t it be better to inform marketing and creatives about evidence before any creative work had been produced?

Frank Buckler

Where Has Culture Been Hiding?

[Big Ideas Series] Add culture back into market research through a measurable definition of common understandings and shared expectations.

Oliver Sweet

The Prediction – How Nate Silver Does It

Overview of how Nate Silver built his probabilistic model, what his results mean and how to use them going forward for predicting elections.

Michael Lieberman

4 Ways to Overcome Blind Spots Using Strategic Foresight

[Big Ideas Series] Learn how to move from traditional unconscious bias modeling to unconscious futures modeling.

Yvette Montero Salvatico

Why Customers Love it Easy

[Big Ideas Series] How do you grow customer loyalty and create brand advocates? Find out the science behind the habit loop below.

Ana Iorga

Everybody Lies.

[Big Ideas Series] Insights professionals need to understand consumers biases to create deeper, more credible recommendations.

Tony Costella

Programmatic Sampling: The Basics

Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.

JD Deitch

PIG Is a Great Name for This Strategy

Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction?

Steve Needel, PhD

Consumer Power: Proprietary Shopper Promiscuity Scoring System for Market Research

The consumer journey is messier than ever. Shopper research needs to adapt to this change, but keep four key factors of shopper promiscuity, product promiscuity, shopper priorities, and shopping context in mind.

Rebecca Brooks