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Expert Consumer Research from Covance Food Solutions

Topic: Methodology

Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?

Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts

This month's Data Visualization Best Practices with Tim Bock is here! Find out how to add sparklines to a line chart with multiple series of data to improve readability and interpretation.

Tim Bock

Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming Challenges

The market research industry is changing. Find out the top five ways MR firms are overcoming challenges from this shift.

Jitesh Marlecha

Lloyd Shapley’s Value

Learn the basics of the Shapley Value, a solution concept in cooperative game theory, and then explore its most common uses in market research.

Michael Lieberman

Researchers: Is There Poop in Your Brownies?

With the drive for speed in research, are you sacrificing getting quality respondents?

Ron Sellers

I Have A Dream

Category management is not a new idea, but is it something the industry should return to for shopper marketing?

Steve Needel, PhD

Data Visualization with Tim Bock: 8 Types of Online Dashboards

In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards. Eight types of online dashboards are highlighted, including examples, to assist you in choosing the right approach for your next dashboard.

Tim Bock

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Andreina De Abreu

Monthly Dose of Design: Improve Your Discussion Guides with Visual Design

In this Monthly Dose of Design, learn how to apply design principles to discussion guides.

Emma Galvin & Nicholas Lee

How a Human Insights Approach Can Transform Routine Market Research

How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.

Jim White

Correspondence Analysis of Brand Switching and Other Square Tables

Correspondence analysis can be used to visualize a complex table of results as a much simpler chart. This post describes how correspondence analysis works and how to interpret the results.

Jake Hoare