GreenBook

Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?

Data Visualization with Tim Bock: Using Sparklines to Show Trends in Bar and Column Charts

Learn how to add sparklines to a line chart with multiple series of data to improve readability and interpretation.

Learn the five ways MR firms are overcoming challenges from industry change.

Learn the basics of the Shapley Value and its common uses in market research.

While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.

Category management is being used by retailers and manufacturers to deliver what shoppers want.

In the latest edition of Data Visualization Best Practices with Tim Bock, learn how to create different types of online dashboards.

Find out how to conduct successful research in Latin America with this guide to navigating the region.

In this Monthly Dose of Design, learn how to apply design principles to discussion guides.

How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?

How correspondence analysis can be used to visualize a complex table of results as a much simpler chart and how to interpret the results.