Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeffrey Resnick looking at innovation from the research client side.
Delvv.io won the Insight Innovation Competition at IIeX EU 2017. In this follow-up interview, CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation.
Can market research predict what consumers will do next? Kevin Gray explores this and more in his interview with Harvard Professor of Epidemiology Tyler VanderWeele on causal analysis.
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of science. Marketing scientist Kevin Gray asks Dr. Stas Kolenikov, Senior Scientist at Abt Associates, what marketing researchers and data scientists most need to know about it.
Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.
Matt Dusig looks back at the people that made up the sampling behemoth Greenfield Online, and the impact they are currently having on the market research industry.
How do you build consumer-centered innovation within your organization? Find out in the latest Big Ideas article from Shawn Nason.
Silos in market research detract from making actionable, big picture recommendations. This can be overcome by combining different parts of the data puzzle from the beginning to make them work together.
Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.