Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
[Big Ideas Series] How do you become a great storyteller? Learn from some of the best to turn data into a impactful narrative with actionable insights.
[Big Ideas Series] How do researchers address the industry-wide issue of accessing quality and representative sample?
An in depth interview with Chris Fanning, CEO of SSI on their new suite of products, the future of the insights industry and what lies ahead for the company as they celebrate their 40th Anniversary.
Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.
Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeffrey Resnick looking at innovation from the research client side.
Delvv.io won the Insight Innovation Competition at IIeX EU 2017. In this follow-up interview, CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation.
Can market research predict what consumers will do next? Kevin Gray explores this and more in his interview with Harvard Professor of Epidemiology Tyler VanderWeele on causal analysis.
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of science. Marketing scientist Kevin Gray asks Dr. Stas Kolenikov, Senior Scientist at Abt Associates, what marketing researchers and data scientists most need to know about it.
Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.
Matt Dusig looks back at the people that made up the sampling behemoth Greenfield Online, and the impact they are currently having on the market research industry.