CEO Series

Explore the strategies, challenges, and visions of market research's elite leadership with Lenny Murphy.

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

CEO Series

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

About this channel

Dive in with Greenbook's Lenny Murphy as he chats up market research's big-shot CEOs. Get the inside scoop on strategies, challenges, and what's buzzing in the insights world. With Lenny at the helm, you're in for some candid and enlightening conversations shaping the industry's next steps.

 

 

Contributors

Leonard

Leonard Murphy

Chief Advisor for Insights and Development

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Latest

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO

CEO Series

Interview with Olivier Blanchet, Co-CEO, and Richard Bell, Managing Director, USA of PRS IN VIVO

For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

CEO Series

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

Discussing the key themes & trends of IIEX North America 2022.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Peter Hartzbech, Founder & CEO of iMotions

CEO Series

Interview with Peter Hartzbech, Founder & CEO of iMotions

Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Alex Hunt and Crispin Beale of Behaviorally

CEO Series

Interview with Alex Hunt and Crispin Beale of Behaviorally

An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with StJohn Deakins, Founder and CEO of CitizenME

CEO Series

Interview with StJohn Deakins, Founder and CEO of CitizenME

The personal data economy shift and what it means for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Nacho Racca

CEO Series

Interview with Nacho Racca

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

CEO Series

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

A discussion on panel sample with market research industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with Dan Womack

CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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