What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
The 21st edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2017, is available now! Included in the report is the “GRIT Top 50” rankings of research suppliers and buyers perceived to be most innovative in the industry.
The GRIT Report for Q1-Q2 2017 will be released on June 6th. In this excerpt Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.