IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...
Stay informed on acquisitions reshaping the industry. Explore the impacts on data quality and consumer insights, emphasizing AI and strategic partners...
Explore the latest in market research and AI integration. Learn about AI's impact on creative industries and the growing trend towards AI in market re...
Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...
Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.
Stay informed on the latest in tech and AI, market research advancements, and ethical considerations in AI and technology.
Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...
Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.
Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...
Join the annual IIEX Behavior conference to explore the evolving world of consumer insights and harness the power of human connection in market resear...
I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
There have been a few big inflection points of societal disruption driven by technology in the last 50 years: One was the introduction of the Internet...
Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Disclaimer: opinions represented here are personal and do not represent those of HDFC Bank. Question #1: Give us a brief peek into your talk. What are...
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Disclaimer: opinions represented here are personal and do not represent those of HP. Question #1: Give us a brief peek into your talk. What are the ke...
Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
Discussing the key themes & trends of IIEX North America 2022.
Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.
from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.
Get your team ready for a remote future.
Insight into how consumer behavior has changed during COVID-19.
A look into the potential long-term impact of working remotely.
A look into the future of the healthcare industry post-COVID-19.
Interview with Mike Page, CEO of Phebi.AI.
Your cheat sheet to IIeX Europe 2020.
How ‘No Question Research’ will eliminate research waste.
Tips from choosing the right visual stimuli to the right presentation.
A wrap-up of the 2019 IIeX Behaviour UK event.
3 takeaways from IIeX Behavior US 2019.
5 ways to better deliver research reports.
An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.
Joseph Chen gives a client perspective walk-through of key takeaways from IIeX North America 2019.
A thought-provoking interview on the need to constantly evolve as a market researcher.
Jonathan La Greca shares emerging themes in market research he gleaned from attending IIeX North America, 2019.
UXReality joins the ranks of previous Insight Innovation winners!
Our biggest IIeX North America yet, and there’s still so much more to come.
A look back at the key learnings from IIeX North America.
Tom Ewing gives us the low-down on sessions here during the first day of IIeX North America and the hot topics being covered.
Use your sense of adventure and see how your exploratory research can improve.
Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.
Linking scoping research, and confirmation bias.
Mike Stevens on IIeX EU 2019.
Submissions are open for the Insight Innovation Competition at IIeX North America 2019.
Keaton Swett explains the power of crowdsourcing.
Generational research can help improve insights.
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology and consumer understanding.
Ad placement is paramount to its success
What makes influencers so special and does it make them marketers?
The importance for the insights community to challenge precedents and look for change
Using storytelling techniques in presentations is the most effective way to strengthen its impact
Do you have the next big idea in the world of insights? We want to hear from you!
IIeX Competition Winner shares about the company’s mission and impact for the insights industry
IIeX North America 2019 will be moving to Austin, TX, April 23-25
IIeX this year showcased themes that are changing research now.
Commending the transformation of insights technologies and methods
Announcing this year’s winners of the Ginny Valentine Badge of Courage for bravery in
How marketers are moving toward digital strategies for increased ROI
The call for brands to take creative risks in advertising
A look into the next generation of disruptors in MR
Using data to identify triggers and maximize reach of highly-valued, targeted segments
In order to thrive, companies must fight for users’ data rights in this new digital environment
Generating insights in minutes by using AI in online conversations
Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach
Breakthroughs in cognitive science to transform methods to understanding consumer behavior
How visual data offers more authentic, accessible stories
Missed IIeX Behaviour last week? Get caught up with this overview of the event.
Blockchain’s impact on digital marketing to provide visibility and data protection
Maintaining user personalization & eliminating data privacy concerns by ridding the need for clouds to compute
Acknowledging that algorithmic bias exists is the first step of finding a solution
Embracing new technologies will accelerate MRX into further breadth and success
How to make your brand “matter” via cultural codes of relevance
Technologies enable us to turn our focus to being more human.
Shifting the AI narrative to focus on its practical effects used today
If only people turned their attention to the beneficial way data is used to meet their needs…
The brand building benefits of approaching B2B with more emotional appeal
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Innovation happens when you intentionally step away from your typical workstation and into inspiring places.
How companies’ work styles and cultures must evolve to stay innovative
An AI-enabled world requires transparent data collectors and informed citizens
Behavioural science isn’t the answer for every marketing challenge; it is a starting guide for finding solutions
Using cultural marketing for stronger consumer segment targeting
Who will be recognized as the bravest in MRX?
How digital product design will change business
Exceptional respondent experience begins with human empathy
Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process.
Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL)
Real-time market research testing of Pear Therapeutics’ digital therapeutic app
Highlights from IIeX Europe 2018
Adding culture back into market research.
Explore the ethical adoption of AI in market research.
Move beyond biases to discover deeper, credible consumer insights.
Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam.
Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.
Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.
At IIeX NA, 37 clients selected 102 unique suppliers for private meetings. What insights can we gain by analyzing those meetings?
Missed IIeX North America 2017? Get caught up with Susan Petoyan’s key takeaways.
Shawn Nason discusses building consumer-centered innovation within your organization in the latest Big Ideas article.
Trends are an easy bandwagon to join; however, companies need to consider if they are right for their brand and its goals before hopping on.
Overcome silos in the market research process by combining different parts of the data puzzle from the beginning to make them work together.
What is real-time market research and how does it change the way researchers understand an experience?
What makes some brands so great? Find out the five qualities they all share in this Big Ideas piece.
This Big Ideas article discusses four design principles that can be used to build more actionable insights.
The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.
Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.
How do researchers balance big data in a time-starved world to deliver timely insights?
Automation is a major buzz word in the industry – learn what to look for to avoid common pitfalls and ensure quality output.
Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.
Katja Cahoon explores the challenges and benefits of online qualitative research.
When embracing new ideas and innovation for the future, organizations also need to take stock of what needs to be stopped in the present.
To understand consumers holistically, we must look at a variety of contexts with their corresponding behaviors, cognitions, and emotions.
Too many organizations resort to innovation theater, but the only real option is to replace buzzwords with action.
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
Submissions and voting are now open for the newest round of the Insight Innovation Competition.
IIeX North America is coming up June 12 – 14 in Atlanta. Check out this video to see why it’s a special event in the industry landscape.
Edward Appleton shares what stood out at last week’s IIeX Europe.
An analysis of the 154 private Corporate Partner meetings that took place, and what that tells us about the interests of research buyers.
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.
Stefan Boom from SSI shares why he is excited to attend IIex Europe.
Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.
The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.
Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference.
Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference.
Hector Garcia from Etihad Airways shares what he is looking forward to at this year’s IIeX Europe conference.
How a female-focused ratio (unusual in the marketing research industry!) came about for the New Speaker track of the IIeX Europe conference.
Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed?
Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.
Whether it’s new product development or packaging innovation, companies know that they must constantly be innovating to survive.
Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.
IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.
Here are the final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Collaborata launches in beta this week, bringing crowdfunding to the market-research business.
Submissions and voting are now open for the latest round of the Insight Innovation Competition (IIC), to be held at IIeX June 13-15.
Annie Pettit provides her take on the highlights of last week’s IIeX Europe event.
Mark Earls on why IIeX is an ideal opportunity to practice stealing other people’s ideas and getting ready to apply them to your day job.
Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.
RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology.
All of our events are 30% off for Halloween weekend only.
In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit.
Fetch has built a model to empower consumers in the store to make the experience easier.
Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.
It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought.
Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.
IIeX has strong representation from the client side. Here we present interviews from four strong client-side voices.
Are you preparing for the day when your main media measurement approaches will completely break down in a cross-media world?
The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.
Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.
Nominations are now open for the Ginny Valentine Badge of Courage Awards. When was the last time you described a market researcher as brave?
In celebration of IIeX’s 2nd birthday, for the next two days, take 30% off your registration for any upcoming event.
Sponsored by GreenBook and Infotools, the most recent DIVA was presented to Jason Anderson of Insights Meta, in Amsterdam.
There are three big things I took away from an intense 48 hours of presentations and conversations at IIeX EU 2015.
IIeX provided a lot of content to think about. Richard Evenson offers advice on moving from thinking to acting.
Day 1 of the Insight Innovation eXchange Conference set out to show us a new reality and define a new research paradigm.
The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.
An all day, interactive, co-creation session where participants will be challenged to create new solutions to real business problems.
Our friends at Netvibes just sent over this nifty infographic on #IIeX social media activity and it’s pretty darn cool.
Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!
The Call For Speakers for the next seven IIeX events are open. Join us in transforming the insights industry!
An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights.
Day 3 of the IIeX NA conference focused on an entirely new set of topics: maintaining work-life balance and recruiting new talent.
After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.
Data Privacy, Social Sharing, and the Future of MR were some of the subjects that stood out from Day Two.
Personalizing MR, cheaper, faster, and higher quality research, and uncommon partnerships were among the topics on hand.
Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.
Please join me in congratulating all of the competitors and the finalists competing in the 7th wave of the Insight Innovation Competition!
As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference.
Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.
Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.
The Research Liberation Front (RLF) announces that it is accepting nominations for the 2014 Ginny Valentine Badge of Courage awards.
At IIeX Amsterdam we introduced “Hacking Market Research” which unveiled a whole new way to deliver solutions to the industry.
Corporate Partners scheduled over 80 private meetings with 55 different research suppliers at IIeX Europe. What were they looking for?
Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.
Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.
The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.
Registration and call for speakers for Insight Innovation eXchange North America 2014 are now open.
Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...
The next Insight Innovation eXchange conference will be held in Amsterdam, February 19th-20th 2014. The call for speakers is now open.
What does the success of the event mean for the industry as a whole and what will come next?
IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.
Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.
Using Pulsar TRAC to track mentions of the conference and #IIeX to gather the digital buzz. That’s the next best thing to being there.
Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.
Each vendor had only 5 minutes to present. It was a rapid-fire series of great ideas. Following are summaries of each of the presentations.
A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.
Jeffrey Henning summarizes Ari Popper’s panel discussion on data philanthropy at IIeX in Philadelphia today.
Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.
At the GreenBook Insight Innovation Exchange in Philadelphia today, the presentation round of the Insight Innovation Challenge was held.
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
At the IIeX in Philadelphia, Charles Trevail, CEO of Promise Communities shared five ways to break through to true innovation.
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, stresses the need for brands to become “digitally fit”.
Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June.
Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month.
Submissions and voting for the Insights Innovation Competition are now open and will run through May 22, 2013.
Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?
An interview with the Insight Innovation Competion winner, Stephen Phillips of ZappiStore.
Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.
Do you have consumer insights-related needs currently not being met? Challenge the consumer insights industry to answer your unmet needs!
What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!
Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.
Announcing the finalists of the first round of the Insight Innovation Competition.
Addressing a glaring gap in the MR industry: a multi-approach and holistic platform dedicated to advancing innovation within this space.
The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.
Submissions and voting for the Insight Innovation Competiton are open now and will run through Monday, October 24.