Creating customer-centricity in your company culture.
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?