Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook's survey on respondent engagement and rewards.
Most respondents felt that a personalized incentive made them feel respected as a customer, while 1 in 4 feel it is a violation of privacy.
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.