Video feedback can quickly and easily engage with customers through their preferred media platform, leading to stronger consumer opinion research.
[Insights That Work - Case Study] Discuss.io used live video technology to help global clients increase consumer engagement and make better business decisions.
[Insights That Work - Case Study] Voxpopme gave a leading digital media company the tools to quickly and cost-effectively operationalize video in research.
A look at the challenges and opportunities in understanding unstructured big data from video and images.
Look back at the trends driving customer-centricity in 2017 and predictions for what 2018 will hold.
As the technology around video content creation has evolved, so too has the technology to analyze video. Get up to speed with the seven most common video content analysis tools available today.
Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it's ever been.
IIeX North America is coming up June 12 - 14 in Atlanta. Check out this video to see why it's a special event in the industry landscape.
I fully expect to see more and more solutions entering the marketplace that disrupt (and enhance) the traditional models of research, with many of those coming from non traditional players like Microsoft.
