Interview of data scientist Jingjing Cannon on Verizon's use of consumer data for product launches.
In-depth consumer understanding through text analytics.
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year's Insight Innovation Competition.
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
GreenBook and the ARF discuss the ramifications of this election.