Archive: survey design

Research Methodologies

Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...

Research Methodologies

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Research Methodologies

Ten survey questions that can improve survey engagement or spoil it.

Research Methodologies

How to improve your survey design.

The challenges and benefits of analyzing open ends to reveal insights.

Focus on APAC

Introducing conversational surveys, or conversational AI.

LevelUP Your Research

The variable often missing from ad effectiveness measurement surveys.

Research Methodologies

Conducting & designing successful DIY market research in healthcare.

Research Methodologies

An insider’s look into the online panelist experience.

Research Methodologies

Humanising survey research is key to improving survey results & data.

Research Methodologies

Applying storytelling to not only data analysis, but survey design.

Research Methodologies

The Swiss Cheese Model of Pandemic Defense applied to survey fraud.

Research Methodologies

Tips to create effective and culturally-sensitive market research.

Are progress bars in surveys a help or a hinderance?

Research Methodologies

Helping market researchers prevent fraud and improve data quality.

LevelUP Your Research

Purchase intent questioning does not accurately mirror shopper choice.

Research Methodologies

How can we improve the sampling process itself?

Research Methodologies

Reflecting on how we can improve survey design for respondents.

Research Methodologies

Are your B2B market research methodologies up to date?

Gain & Retain®

Driving customer success through memorable experiences.

Research Methodologies

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

The playbook for helping clients make informed data decisions.

Research Methodologies

Nearly half of your panel data is trash. Here is how to fix it.

Research Methodologies

Could blockchain revolutionize the insights industry?

Win your consumer’s attention by creating a rewarding experience for respondents.

Many researchers are unaware of the multitude of online qual options that can unearth deeper insights

Capturing mobile respondents’ attention with concise questionnaires

Holistic approach to survey design and analysis is needed for high-quality data

Exceptional respondent experience begins with human empathy

Lightspeed conducted an extensive global panel for U.S. News & World Report’s Best Countries rankings.

Research Methodologies

How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?

Insights Industry News

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Research Methodologies

With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.

Research Methodologies

Survey design must start at the top with an understanding of the specific business question that it is trying to answer.

Research Methodologies

The Item Count method can be used to reduce the effects of social desirability distortion.

Brand Strategy

To get the most out of the market research consultants you hire, you should follow the process that we share in this article.

Research Methodologies

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Insights Industry News

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Insights Industry News

Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly.

In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Research Technology (ResTech)

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Research Methodologies

Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

Research Technology (ResTech)

Defining mobile research quality, in absolute and relative contexts.

Research Methodologies

Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as th...

Research Methodologies

Using sliders in online surveys may increase engagement, but also introduce bias.

Research Methodologies

Imagining a sunset on Pluto is difficult due to our incomplete knowledge. Why do we ask respondents questions we know they can’t answer?

Research Methodologies

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?

Research Methodologies

Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.

Research Methodologies

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.