Archive: state of the industry

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

Research Methodologies

Not a Small World after All: Are Your Surveys Reaching the Right Audiences?

MR that taps into a deep pool of populations reveals valuable insight.

Andrew Jones

Andrew Jones

VP, Customer Success at Cint

Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022

Consumer Behavior

Still Crazy After All These Years: Neuroscience, Cultural Cycles, and 2022

How the recent chaotic years are part of a recurring cultural pattern.

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

Cannabis – Just Business?

Executive Insights

Cannabis – Just Business?

The implications of the budding cannabis industry.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Online Sample Has A Good Problem and a Very Bad One – Data Quality

Research Methodologies

Online Sample Has A Good Problem and a Very Bad One – Data Quality

The pandemic has impacted the online sample industry – find out how.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Interview with Dan Womack

CEO Series

Interview with Dan Womack

A discussion on career changes and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Newest Edition of the GRIT Report is Here

The Newest Edition of the GRIT Report is Here

Featuring this year’s GRIT Most Innovative Supplier and Client lists.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Get Your Voice Heard: Take the GRIT Survey Today!

Get Your Voice Heard: Take the GRIT Survey Today!

The world of insights wants to hear from you!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

State of the Union – Online Sample Edition 2021

State of the Union – Online Sample Edition 2021

How the online sample industry can collectively move forward in the wake of drastic change.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Get Your Voice Heard in the GRIT Survey

Get Your Voice Heard in the GRIT Survey

Optimistic about insights? Share your thoughts with us.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Report: Top Challenges in the Market Research Industry

GRIT Report: Top Challenges in the Market Research Industry

Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 50 Most Innovative Companies in Market Research

The 50 Most Innovative Companies in Market Research

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Disruption in Marketing Research: Why Full-Service Agencies are Under Threat, and How They Need to Respond

DIY Research

Disruption in Marketing Research: Why Full-Service Agencies are Under Threat, and How They Need to Respond

A look into how to keep research up to par with digitization.

Chris Wells

Chris Wells

Managing Director at Adience

The Silver Linings Playback: Insights from COVID-19 Industry Leaders Roundtables

CEO Series

The Silver Linings Playback: Insights from COVID-19 Industry Leaders Roundtables

A synthesis of learnings on how the market research industry has responded to the coronavirus pandemic.

Angela Muzzo

Angela Muzzo

Founder at The Clean Slate Shop Inc.

COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed

CEO Series

COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed

A look back on past editions of the Insights Leaders Webcast.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Company Size Matters: The Differential Impact of COVID-19

Company Size Matters: The Differential Impact of COVID-19

A deep dive into the very different experiences of the MRX community during COVID-19.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Looking at Market Researchers and Insight Professionals Through a Human Lens

Looking at Market Researchers and Insight Professionals Through a Human Lens

A look into the MRX industry and the effect of COVID-19.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

GRIT Insights Practice Deep Dive: Final Thoughts with Gregg Archibald
Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

COVID-19 Insights Leaders Roundtable: Edition 1

CEO Series

COVID-19 Insights Leaders Roundtable: Edition 1

Your guide to navigating COVID-19 from MRX pros.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Introducing the 2019 GreenBook Market Leaders Report

Insights Industry News

Introducing the 2019 GreenBook Market Leaders Report

Your #1 guide to brand success in the insights industry is here!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is There a Difference Between Consumer Insights and Market Research?

Insights Industry News

Is There a Difference Between Consumer Insights and Market Research?

Edward Appleton explores the difference between research and insights.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

The Most Widely Read Blog Posts From the First Half of 2019

The Most Widely Read Blog Posts From the First Half of 2019

Key changes and trends surfacing in the market research industry.

Larry Friedman

Larry Friedman

5 Things I learned at IIeX Europe 2019

Brand Strategy

5 Things I learned at IIeX Europe 2019

Mike Stevens on IIeX EU 2019.

Mike Stevens

Mike Stevens

Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills

Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills

GutCheck recently conducted a roundtable with three experts on the changing expectations of market research.

Cassandra McNeill

Cassandra McNeill

Senior Manager of Content Marketing at GutCheck

New Client-Agency Models for the Age of AI

CEO Series

New Client-Agency Models for the Age of AI

Software developments are drastically changing MR’s business models. A number of possible paths forward exist.

Mike Stevens

Mike Stevens

The Emergence of Full-Stack Research

The Emergence of Full-Stack Research

Results of the recent GRIT Report & industry news point to new era of research business models.

Lenny Murphy

Lenny Murphy

Co-Editors at GreenBook Blog

Final Thoughts on GRIT

Final Thoughts on GRIT

Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Can Augmented Intelligence Help the Disappearing Consumer Insights Department Survive?

CEO Series

Can Augmented Intelligence Help the Disappearing Consumer Insights Department Survive?

Becoming an “augmented intelligence” driven organization.

Sjoerd Koornstra

Sjoerd Koornstra

GRIT “Sneak Peek”: Emerging Research Skills

Data Quality, Privacy, and Ethics

GRIT “Sneak Peek”: Emerging Research Skills

Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities.

Allison Spoelhof

Allison Spoelhof

Director of Institutional Effectiveness at Northwood University

GRIT “Sneak Peek”: Adoption of Emerging Methods

GRIT “Sneak Peek”: Adoption of Emerging Methods

The use of emerging methods seem mostly stable with past years, with buyers using non-survey methods more than providers.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

GRIT “Sneak Peek”:  Trends in Business Outlook

GRIT “Sneak Peek”: Trends in Business Outlook

Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges.

Nelson Whipple

Nelson Whipple

The Most Widely Read Blogs of 2018 – And What It Means For 2019

The Most Widely Read Blogs of 2018 – And What It Means For 2019

Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018

Larry Friedman

Larry Friedman

The Most Widely Read Blog Posts (So Far) of 2018

The Most Widely Read Blog Posts (So Far) of 2018

Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018

Larry Friedman

Larry Friedman

Voice Your Opinion in the Latest GRIT Survey

Voice Your Opinion in the Latest GRIT Survey

Where is the insights industry is headed? You tell us.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Which Path is GfK Taking?

Insights Industry News

Which Path is GfK Taking?

Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry

Sabine Hedewig-Mohr

Sabine Hedewig-Mohr

The State of Marketing Research Innovation

CEO Series

The State of Marketing Research Innovation

Commending the transformation of insights technologies and methods

Tom H.C.

Tom H.C.

The Q1-Q2 2018 GRIT Report Is Here!

The Q1-Q2 2018 GRIT Report Is Here!

Download the latest edition of the GRIT Report to read about industry trends

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Is The Insights Startup Community Exploding?

CEO Series

Why Is The Insights Startup Community Exploding?

A look into the next generation of disruptors in MR

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

You Can Dance in a Hurricane But Only If You Stand in the Eye

CEO Series

You Can Dance in a Hurricane But Only If You Stand in the Eye

Embracing new technologies will accelerate MRX into further breadth and success

Joaquim Bretcha

Joaquim Bretcha

ESOMAR President at International Director Netquest

The Value of MRX for Tech is in Our Experience

Data Quality, Privacy, and Ethics

The Value of MRX for Tech is in Our Experience

Call for cross-industry collaboration between MR and tech

Finn Raben

Finn Raben

Director General at ESOMAR

Are You a Data Scientist?

Insights Industry News

Are You a Data Scientist?

Understanding the many meanings behind the role of a data scientist

Kevin Gray

Kevin Gray

President at Cannon Gray

Help Us Create New Ethics Code For Collecting Consumer Data

Data Quality, Privacy, and Ethics

Help Us Create New Ethics Code For Collecting Consumer Data

Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

Brand Strategy

4 Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

Applying human-centricity in market research

Jessica Long

Jessica Long

Research Director at LRWTonic

Are We an Industry of Hypocrites?

CEO Series

Are We an Industry of Hypocrites?

Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?

Ron Sellers

Ron Sellers

Night Thoughts of Classical Market Researchers

Night Thoughts of Classical Market Researchers

Market researchers’ core challenges for the future aren’t so much technical as they are mental. Others bring new, more relevant mindsets.

Larry Friedman

Larry Friedman

Facebook and Cambridge Analytica – A Turning Point in Data Collection?

CEO Series

Facebook and Cambridge Analytica – A Turning Point in Data Collection?

Industries that rely on data collection must enact policies to regain public trust

Adam Dietrich

Adam Dietrich

VP, Global Client Services at EMI Research Solutions

How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?

How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?

Create an edge in MR by Envisioning, Digesting, Gluing and Earning

Niels Schillewaert

Niels Schillewaert

The Existential Crisis Facing the Industry… Correction: ALL Industries!

CEO Series

The Existential Crisis Facing the Industry… Correction: ALL Industries!

Discussion on the use of data in research & communications industries.

Jason Burnham

Jason Burnham

Principal, Communications & Design, Innovation Lead at Strativity Group

The Most Promising New Market Research Tool Comes From The 19th Century

Research Methodologies

The Most Promising New Market Research Tool Comes From The 19th Century

Durk Bosma’s new approach to the old idea of ethnography for understanding behavior

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Research on Recruitment 2018

CEO Series

Research on Recruitment 2018

Best-practices to address the issue of accessing quality and representative sample.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

Let’s Stop Talking About Mobile Surveys

Let’s Stop Talking About Mobile Surveys

3 forward-looking solutions to the issue of sample quality

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Brush Your Teeth, Make Your Bed, Talk to Consumers

Insights Industry News

Brush Your Teeth, Make Your Bed, Talk to Consumers

Creating customer-centricity in your company culture.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

More Impact for Market Research (And Market Researchers)

Insights Industry News

More Impact for Market Research (And Market Researchers)

Four ways to achieve greater results in insights.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

Where Has Culture Been Hiding?

Research Methodologies

Where Has Culture Been Hiding?

Adding culture back into market research.

Oliver Sweet

Oliver Sweet

What will happen to Market Research in 2018?

What will happen to Market Research in 2018?

Hottest topic, biggest disappointment, & rising threat in insights

Ray Poynter

Ray Poynter

Managing Director at The Future Place

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Judge or Explorer: The Future Role of the Market Researcher

Judge or Explorer: The Future Role of the Market Researcher

What’s the Question? with Durk Bosma discusses the role market researchers play in the industry.

Durk Bosma

Durk Bosma

Research Director at Future of Food Institute

2017 Predictions in Review

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Dan Foreman

Chairman of the Board at ZappiStore

Mongolian Adventures

Mongolian Adventures

Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

What the Research Now & SSI Merger Really Means

Insights Industry News

What the Research Now & SSI Merger Really Means

Research Now and SSI are merging, creating the newest mega market research company.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Can Research be Right if the Participants are Wrong?

Can Research be Right if the Participants are Wrong?

Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

The Global State of Customer Experience 2017 – A Snapshot

The Global State of Customer Experience 2017 – A Snapshot

What are the major trends in customer experience? Find out with The 2017 Global State of Customer Experience report.

Zarina de

Zarina de

It’s time for the GRIT Survey – please participate now!

It’s time for the GRIT Survey – please participate now!

Please participate in the newest GRIT Survey and help us understand what is shaping our industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Insights Industry News

The Next Sea Change in Marketing is Coming Fast. Are You Ready?

Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

CEO Series

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Innovation Imperative: Incremental vs. Disruptive

Insights Industry News

The Innovation Imperative: Incremental vs. Disruptive

It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Visionary: ESOMAR Congress at 70

Brand Strategy

Visionary: ESOMAR Congress at 70

ESOMAR celebrates 70 years by reflecting on the past and looking to the future of insights.

Rhiannon Bryant

Rhiannon Bryant

Presenting The Top 150 Global Companies In Market Research! Kinda…

Brand Strategy

Presenting The Top 150 Global Companies In Market Research! Kinda…

Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ESOMAR at 70 – The future of research and insights associations

Brand Strategy

ESOMAR at 70 – The future of research and insights associations

As it turns 70, ESOMAR reflects on how the market research industry has changed over the years and where it is heading in the future.

Finn Raben

Finn Raben

Director General at ESOMAR

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

WIRe 2017 Gender Diversity Study

Brand Strategy

WIRe 2017 Gender Diversity Study

Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Insights Industry News

Key Takeaways from IIeX

Missed IIeX North America 2017? Get caught up with Susan Petoyan’s key takeaways.

Susan Petoyan

Susan Petoyan

Insights Industry News

Connecting with Consumers in the Modern Age

The research landscape is changing through democratization of research, affordability, and self-service.

Zach Simmons

Zach Simmons

CEO Series

The Giant That Was Greenfield Online

A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

Matt Dusig

Matt Dusig

Get some GRIT: Perspective on a Research Industry Report

Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.

Sarah Faulkner

Sarah Faulkner

Insights Industry News

An Insight Professional’s Biggest Pain Is…?…Creating No Change!

Looking at three areas of pain in the insights industry, and how to ease those pain points.

Martin Silcock

Martin Silcock

Research Technology (ResTech)

Automated Market Research: Set Me Free

Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.

Stephen Phillips

Stephen Phillips

Northstar’s Nine Knock-out Moments from Impact 2017

Northstar shares 9 things that stood out most to them at MRS Impact.

The Northstar

The Northstar

Insights Industry News

What’s in Store for International Research?

An American residing in Britain shares their thoughts on the state of market research in the UK.

Julie Aebersold

Julie Aebersold

The Tragic Tale of Research Participants

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.

Melanie Courtright

Melanie Courtright

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

CEO Series

Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson

An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Edward Appleton’s Impressions of #IIeX EU 2017

Edward Appleton shares what stood out at last week’s IIeX Europe.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Technology (ResTech)

4 Reasons Survey Organizations Choose On-Site Hosting

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

Tim Gorham

Research Technology (ResTech)

What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Is London now the world’s capital for Market Research? Come and find out for yourself.

The UK’s largest market research event, The Insight Show, is celebrating 20 years on March 8-9, 2017 in London

Stewart Tippler

Stewart Tippler

IIeX Europe 2017: Looking Forward to New Innovations in Market Research

Stefan Boom from SSI shares why he is excited to attend IIex Europe.

Stefan Boom

Stefan Boom

Insights Industry News

I Went Fishing and All I Caught Was a Red Herring

The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Putting the Human Touch Back in Market Research

Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

CEO Series

Text Analytics: A Primer

Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

Hard Hat Stats: Some Common and Uncommon Sense (Part 2)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 2)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

Hard Hat Stats: Some Common and Uncommon Sense (Part 1)

Insights Industry News

Hard Hat Stats: Some Common and Uncommon Sense (Part 1)

Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.

Kevin Gray

Kevin Gray

President at Cannon Gray

Spotlight on ESOMAR Council Elections: All Candidates

Today we are showcasing everyone who is standing in the ESOMAR elections, and it’s quite an impressive list.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Spotlight on ESOMAR Council Elections: Christophe Ovaere

Christophe Ovaere of ZappiStore on why you should vote for him for ESOMAR Council.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Spotlight on ESOMAR Council Elections: Niels Schillewaert

Niels Schillewaert of Insites Consulting, on why you should vote for him for ESOMAR Council President.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

55 Predictions for 2016 by Research Industry Thought Leaders

55 Predictions for 2016 by Research Industry Thought Leaders

Thought leaders from throughout the industry weigh in with their predictions for “big things” that will impact insights in 2016.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Six Market Research Trends For 2016

Six Market Research Trends For 2016

The next year looks to be an exciting time for research suppliers and clients alike.

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Insights Industry News

Planning for Transformation

Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

The 10 Things Researchers Should Be Thankful for this Holiday

Adam Rossow shares 10 things we as researchers should be thankful for this holiday.

Adam Rossow

Adam Rossow

Marketing Consultant at Benenson Strategy Group

The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek

A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Toto, We’re Not in Kansas Anymore!

How quickly is change happening and what are corporate clients saying about the rate of change and their role in this new world?

Cambiar null

Cambiar

Guest blogger at Cambiar

Data Quality, Privacy, and Ethics

Is Safe Harbor Still Safe?

The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?

Jason Anderson

Jason Anderson

Owner at Datagame

Brand Strategy

Highlights from the 2015 ESOMAR Congress Day 2

JD Deitch highlights the best of ESOMAR Congress Day 2.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Brand Strategy

Highlights from the 2015 ESOMAR Congress Day 1

Day 1 of the ESOMAR Congress is in the books; here are the highlights from JD Deitch.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Can Researchers Trust Online Access Panel Data?

Research Methodologies

Can Researchers Trust Online Access Panel Data?

12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Brand Strategy

Five Things to Look Forward to at the ESOMAR 2015 Congress

JD Deitch details what he’s most looking forward to about ESOMAR Congress next week.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Insights Industry News

As an Industry, We Need to Unite! Or Do We?

Trade orgs have to accept that they can’t simultaneously stand for change while also serving the current needs of their core base.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Opportunities and Challenges in the Market Research Industry in 2015

Data Quality, Privacy, and Ethics

Opportunities and Challenges in the Market Research Industry in 2015

The 10 biggest challenges in the market research industry, according to the most recent GRIT study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

The A-Z of IIeX NA

Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.

Tom Ewing

Tom Ewing

Research Technology (ResTech)

Big Data’s Big Hype – Why Big Insights Are So Elusive

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

Allan Fromen

Allan Fromen

The Q1/Q2 2015 GRIT Report Is Here!

The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Data Quality, Privacy, and Ethics

Safe Harbor: Is it safe?

There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Technology (ResTech)

Data: The New Gold Fever

Data residing in silos is one of the biggest challenges for the market research industry.

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

10 Predictions About The Future Of The Market Research Industry In The Digital Age

10 Predictions About The Future Of The Market Research Industry In The Digital Age

What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Has Research Quality Really Gone Downhill?

Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.

Ron Sellers

Ron Sellers

CEO Series

Market Research: 2014 In Review & 2015 In Anticipation

Key points from a panel of leaders in the research industry about 2014 and their projections for 2015.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Disrupting Market Research: An Update

JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry

Greg Heist discusses three things on his mind after reading the latest GRIT report.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Brand Strategy

The MetrixLab/Macromill Merger Is A Massive Shakeup Of The Market Research Industry

Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Fall 2014 GRIT Report Is Here!

The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Friday Rewind: Google, Twitter & Facebook… Oh My!

The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

50+ Global Thought Leaders Discuss Innovation In Insights

Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

“Shaken, Not Stirred”: The Current State of the MR Community

I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Counterpoint: Data From Social Media Can Turbo Charge Insights Professionals

A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Research Methodologies

Why Has Social Media Analytics Met With Limited Success In Market Research?

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...

Ray Poynter

Ray Poynter

Managing Director at The Future Place

CEO Series

Market Research Is Like… A Collection Of Some Of The Best Market Research Analogies

Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research.

Isaiah Adams

Isaiah Adams

Client Account Analytics Director at Optimization Group

The GRIT Report for Winter 2014 Is Now Available!

The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Improve The Impact That Insights Have On Marketing

Participate in our industry survey to help identify the best practices in executing and using insights to increase marketing effectiveness.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

MR Needs To Go Back To The Future To Deliver On Client Needs

Ellen Woods summarizes conversations with research managers about the state of research and their research needs for 2014.

Ellen Woods

Ellen Woods

Top 10 Insights From TMRE

Julie Kurd of CMB rounds up 10 of the questions heard asked, and sometimes even answered, at TMRE.

Julie Kurd

Julie Kurd

Vice President - Client Services at Chadwick Martin Bailey CMB

Research Insights from the GeekWire Summit

The GeekWire Summit shared many visions for how technology will affect the user experience. Here are some implications for the world of MR.

David Bauer

David Bauer

Partner at Hemispheres

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What The Publicis / Omnicom Merger Reveals About The Future Of Marketing

Five marketing trends highlighted by the Publicis/Omnicom merger.

Aaron Paquette

Aaron Paquette

Executive Vice President - Media & Entertainment at Vision Critical

New Market Research – Still A Ways to Go?

Insights Industry News

New Market Research – Still A Ways to Go?

Are we – myself included – kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Fortune Favours The Brave: Our Adventures At IIeX Philadelphia

IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

#IIeX: Market Research Goes Nuclear

Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.

Snorri Gudmundsson

Snorri Gudmundsson

Talking Researchers Off the Ledge

Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.

TRC Market

TRC Market

Research Technology (ResTech)

#IIeX: Inspiration for Disruptive Innovation

Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

The Coming Rebirth of Market Research?

In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry?

Larry Friedman

Larry Friedman

Insights Industry News

A Rising Tide Floats All Boats: Where Market Research Is & Where It Is Going

Four factors rising the tide for insights, and what they mean for the industry as a whole.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Our Pick Of The Papers From ESOMAR Asia Pacific 2013

ESOMAR APAC is a conference with a fantastic spirit. Andrew Ho shares his “Best Of” list of conference presentations.

Andrew Ho

Andrew Ho

Partner at Antedote

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Can Behavioral Economics Explain The Movements In The Market Research Industry?

Edward Appleton discusses the “psychology of money” and how it impacts the market research industry.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

The State of Gamification in Market Research

Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?

Jason Anderson

Jason Anderson

Owner at Datagame

IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo

Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.

Ari Popper

Ari Popper

#reThink13: GO BIG OR GO HOME

ARF is big. Really big. There are risks and rewards with scale like that; which will this year’s event fulfill?

Tom Ewing

Tom Ewing

GRIT Sneak Peek: The Market Research Firm of the Future

What are the research techniques and key selling points of the market research firm of the future?

Todd Powers

Todd Powers

Insights Industry News

10 Things I Hate About You, by Market Research. R. E. Spondent

We wonder why participation rates in research are plummeting? Here are 10 reasons to consider.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Insights: The Needle In The Haystack

Our industry is moving to a business model based on discovering elusive needles in the haystack.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Market Research 2012 – The Year in Review From A Client-side Perspective

Edward Appleton comments on seven observations that characterize the world of market research in 2012.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

CEO Series

Next Gen Research: New Techniques, Neuro Nonsense & The Hidden Persuaders

John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.

Warc null

Warc

The Broader Implications Of The Communispace/Promise Deal For Market Research

Focus Groups

The Broader Implications Of The Communispace/Promise Deal For Market Research

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

#TMRE Debrief: Market Research At A Critical Inflection Point

Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?

Jackie Rousseau-Anderson

Jackie Rousseau-Anderson

Senior Vice President & Chief Client Officer at SIMMONS Research

Insights Industry News

Getting Taken Seriously: A Hispanic Researcher’s POV

Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.

Carlos Garcia

Carlos Garcia

Partner / Business / Trends & Research Lead at Latin Business Today

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

What Career Paths Can Market Researchers Aspire To?

Insights Industry News

What Career Paths Can Market Researchers Aspire To?

What can Market Research do to attract top talent coming out of top universities? Part of that is providing attractive career paths.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Dueling Keynotes: How Two ESOMAR Speakers Reveal Very Different Takes on Technology

Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications.

Kathryn Korostoff

Kathryn Korostoff

President at Research Rockstar

ESOMAR Congress Was A Pivotal Event For Market Research

ESOMAR Congress was the first trade event to really explore and embrace what the future of market research is going to be like.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

We need more contrarians and curmudgeons!

Conferences have become so specialized that only the faithful are likely to attend. Are we missing out on important debates?

Ray Poynter

Ray Poynter

Managing Director at The Future Place

10 Key Takeaways From Market Research in the Mobile World

Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to MRMW: Interview with Kevin Lonnie of KL Communications

An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to Market ResearchMW: Interview with Elias Veris & Filip De Boeck of InSites Consulting

An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

Lead up to Market ResearchMW: Interview with Matt Dusig of uSamp

An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Brand Strategy

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics

An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

CEO Series

The Role of Marketing Researchers

The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant.

Tim McCutcheon

Tim McCutcheon

Riding The Whirlwind: Observations On The Pace Of Industry Change in Market Research

An acceleration of change seems to be occurring. We have reached the tipping point, and the flood of change is about to be felt by us all.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Updated: Market Research in the Mobile World Day 2 by RW Connect

A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Updated with Illustrations! Market Research in the Mobile World Day 1 by Dana Stanley

Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

CEO Series

Corporate Insights Leaders Share Most Pressing Needs

Ian Lewis sumarizes the key takeaways from a panel discussion focusing on client needs featuring three corporate research leaders.

Cambiar null

Cambiar

Guest blogger at Cambiar

Customer Experience (CX)

PMRG 2012 Thoughts and Impressions: Day One

Diane Hayes summarizes her thoughts from the first day of presentations and networking at PMRG in Orlando.

Diane Hayes

Diane Hayes

Co Founder & President at InCrowd

5 Ways to Fight the Market Research Industry’s “Global Warming” Problem

Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Insights Industry News

Does Market Research Need a Marketing Plan?

Let’s imagine our industry were a product – what do we do to rejuvenate it? How would we diagnose ourselves?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

CEO Series

CEO Series: Interview With Janet Kosloff of InCrowd

InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Harvard Business Review – What do Opinion Leaders Think of Market Research?

Edward Appleton looks at what the Harvard Business Review is saying about the market research industry, and why we should worry.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

The Insights Supplier- Part 2: Organizing for Success

Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

Tony Cosentino

GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012?

In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Insights Supplier- Part 1: Choosing a Direction

Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

Tony Cosentino

GRIT Sneak Peek: The Top 10 Most Innovative Market Research Firms Of 2011

A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Will 2012 Be The End Of The (MR) World As We Know It?

Predictions for what is facing the market research industry in 2012.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

2012 EU Forecast: Can The Market Research Industry Beat Uncertainty In The Eurozone?

During tough times, research clients want more for their budgets –and they want it fast.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Technology (ResTech)

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The 7 BS Stories of the Market Research Business

Here are 7 distortions that too many companies accept at face value.

Jason Anderson

Jason Anderson

Owner at Datagame

Are Market Research Clients Respected?

Insights Industry News

Are Market Research Clients Respected?

Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Client-side researcher Katie Clark (AKA “InsightsGal”) recaps her favorite sessions from The Market Research Event.

Katie Clark

Katie Clark

Communications Manager at Maine Historical Society

Thoughts on TMRE 2011

There was lots to see and plenty to like at The Market Research Event (TMRE) conference in Orlando.

TRC Market

TRC Market

CEO Series

The Science of Sentiment: An Interview with Seth Grimes

An interview with the leading industry analyst covering text analytics, Seth Grimes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).

TRC Market

TRC Market

Focus Groups

GRIT Sneak Peek: The Top Emerging Market Research Techniques

A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Carrie Robbins on The State of Mobile Market Research

An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Following Up on the ‘Limiting Adjective of Market Research’ (Plus a GRIT Sneak Peek!)

Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The Honomichl Global 25: Only A Part Of The Market Research Story

The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is The Revolution On Hold?

Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.

Reg Baker

Reg Baker

CEO Series

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

An interview with Ray Poynter,a bona fide thought leader and change agent in market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview: Jill Chiara of Forrester on New Tools, New Strategies, & The Future of MR

An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Mobile Research Conference Wrap-Up Interview

Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Radio Free Market Research! A Multi-Media Experiment: Radio NewMR

GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview with Join the Dots on the Future of Market Research

Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Innovation and the 2010 Honomichl 50

Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Innovation Challenges

Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.

Navin Williams

Navin Williams

Research Methodologies

Mobilizing Market Research: Best Practices & What’s Next?

Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Research Methodologies

Mobilizing Market Research: Going Forward – The Mobile To-Do List

Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients?

Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Tom Anderson Describes The New Face of Marketing Research Intelligence

Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

CEO Series

Mobilizing Market Research: Industry Insights (Part 2 of a 9 Part Series)

Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

The Futures(s) of Research: A Slew of Views

Five industry thought leaders share their views on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future of Market Research Debate: Getting From Here To There

A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

The Great Conjunction: What the e-Rewards and Microsoft Acquisitions Mean

What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Technology Driven Market Research Event: The Kickoff Session Video

Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Technology Driven Market Research Day 1 & 2 Videos!

Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the TDMR event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

On the Scene at TDMR with Ben Smithee

Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Viva la Revolucion!

The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Matt Kleinschmit of Vision Critical

An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Dr. A.K. Pradeep of NeuroFocus

An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

re:Think 2011: Can You Spare Any Change?

Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Power To The People: Why Market Research Doesn’t Need Protectionism

Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

Set Research Free!

The Research Liberation Front invites like-minded research revolutionaries to a secret meeting next week in New York City.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s With This Guy? Tom Anderson Interviews Lenny Murphy

Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2010 Sneak Peek: Top 10 Market Research Companies Perceived to be Innovative

A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Looking Back & Looking Ahead

Looking Back & Looking Ahead

Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRE Recap From An Exhibitor’s Perspective

Diane Liebenson shares her key themes and takeaways from The Market Research Event.

Diane Liebenson

Diane Liebenson

Consultant at Liebenson Group

Macro-Forces and Coca-Cola’s Strategy

Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.

Robert Moran

Robert Moran

The GreenBook Research Industry Trends Study Summer 2010 is Released

The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Another Sneak Peek at GreenBook’s RIT Q1 Study

In this sneak peak at the 2010 GreenBook Research Industry Trends Report, we share some highlights from the iModerate interviews.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

News and Notes on Innovation, New Media, and the State of the Market Research Industry

Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook