Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.
A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the social media P&L is all a