Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
Since I finally accepted the truth that I have become a brand, I've become increasingly aware of the parallels between my own journey and how companies can use a similar