7 ways retailers as publishers & ad networks are changing marketing.
Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.
Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certain spots. Price sens
Fetch has built a model to empower consumers in the store to make the experience easier.
“Your shoppers are wired, why aren't you!?”. I’d like to tell you why you shouldn't care so much.
Lessons learned from the unexpected business failure of retail bakery chain Crumbs, and how to avoid a similar fate.
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we co