While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.
The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
When we don’t value our respondents’ experience, our data becomes compromised.
What can be done to overcome the challenges around recall- and memory-bias in market research?
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?