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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: respondents
Qualitative Research
It’s More Than a Feeling: the Power of Music in Qual Research
Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Katie Gillespie
Head of Research at Sympler
Behavioral Science
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Research Methodologies
Deductive Reasoning and Effective Marketing Research
Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...
Michael Lieberman
Founder & President at Multivariate Solutions
Healthcare, Medical, and Pharma Market Research
Who is Being Excluded from DEI?
Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...
Pam Cusick
Senior Vice President at Rare Patient Voice
CEO Series
Interview with John Dick, Founder and CEO of CivicScience
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Methodologies
Online Surveys Are Not Enough
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Consumer Behavior
Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Allan Fromen
Research Methodologies
Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?
Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.
Jason Horine
Vice President - Client Solutions at Schlesinger Associates